Director, International Marketing

Summary

Join Halcyon, a leading cybersecurity company, as their Director, International Marketing! This role is responsible for developing and executing the global marketing strategy to support international pipeline growth, brand visibility, and market penetration in Europe. You will tailor and execute demand generation strategies, maintain brand consistency, and partner with various teams. Success will be measured by marketing-sourced ARR, qualified pipeline generated, and marketing ROI. This is a highly visible, strategic, and cross-functional role requiring a strong analytical mindset and excellent communication skills. The position offers the opportunity to build programs and strategies from the ground up in new regions. Halcyon is a remote-native, completely distributed global team, offering flexibility and work-life balance.

Requirements

• Experience in B2B enterprise software (cybersecurity is a plus)
• Experience executing high performing demand, field, digital and partner marketing programs
• Startup or high-growth company background
• Comfortable building programs and strategies from the ground up in a fast-paced environment
• 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market
• Proven track record of owning pipeline targets and delivering measurable results
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products)
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes
• Excellent communication, collaboration, and leadership skills

Responsibilities

• Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments
• Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources
• Maintain brand consistency while adapting messaging for local markets
• Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels
• Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging
• Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency
• Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region
• Manage and optimize regional budgets for maximum ROI

Benefits

• Additional discretionary bonuses/incentives, and equity in the Company
• Remote work