Director Marketing

Summary

Join Canvs AI, a company revolutionizing consumer insights and market research through AI-powered text analytics, as a Marketing Leader. You will be responsible for building and executing a high-performing demand generation strategy, refining the company's positioning, and elevating its digital presence to drive revenue growth. This role is ideal for individuals with deep expertise in demand generation, ABM, and digital marketing within the research, insights, or customer experience space, particularly those with experience marketing to market researchers, insights teams, and CX leaders. The ideal candidate is passionate about leveraging AI to scale marketing efforts, driving efficiency, personalization, and performance.

Requirements

• 7-12 years of experience in B2B SaaS marketing, with a strong track record in demand generation, ABM, and digital marketing
• Deep experience in the research, insights, or customer experience space, ideally marketing to market researchers, insights teams, and CX leaders
• Proven ability to build and execute revenue-focused marketing programs that drive pipeline, customer expansion, and brand authority
• Expertise in ABM and intent-based marketing, with experience running multi-channel, high-impact demand gen campaigns
• Hands-on experience optimizing digital assets and website performance, ensuring a best-in-class online presence
• Data-driven and analytical mindset, with experience tracking and reporting on pipeline velocity, CAC, LTV, and marketing attribution
• Hands-on experience with B2B marketing automation tools like HubSpot, Salesforce, Demandbase, 6sense, Google Ads, LinkedIn Ads
• Experience managing external agency relationships (PR, design, paid media)
• Strong leadership and team management skills, with experience overseeing content marketing, product marketing, and design functions
• Obsessed with leveraging AI to scale marketing efforts, using automation, personalization, and analytics to drive efficiency and effectiveness
• Ability to perform all the above according to applicable security and privacy best practices while staying up to date with ever-evolving standards in the industry

Responsibilities

• Own and execute a comprehensive demand generation strategy, ensuring a steady flow of qualified leads and pipeline growth
• Develop and scale multi-channel ABM programs targeting high-value ICP accounts, driving both new business acquisition and customer expansion
• Partner with Sales and Customer Success to ensure seamless lead handoff, nurture programs, and account-based outreach
• Optimize paid, organic, and outbound marketing campaigns to maximize SQL conversion and revenue impact
• Leverage intent data, AI-driven insights, and personalization strategies to improve engagement across target accounts
• Refine and optimize Canvs AI’s positioning, messaging, and storytelling to clearly articulate our differentiation and value to the research, insights, and customer experience industries
• Oversee the development of compelling content (reports, whitepapers, blog posts, case studies, webinars) that drives demand and brand authority
• Ensure marketing enables the sales team with high-quality assets (pitch decks, battle cards, competitive intelligence, case studies)
• Build strategic partnerships and influencer relationships that amplify Canvs AI’s thought leadership
• Lead the transformation of Canvs AI’s website into a world-class demand generation engine, ensuring it is optimized for conversion, engagement, and brand positioning
• Own SEO, paid search, CRO (conversion rate optimization), and overall digital experience to maximize impact
• Ensure high-quality design and brand consistency across all marketing channels and digital assets
• Use AI-driven automation, personalization, and analytics tools to enhance digital strategy, optimize ad spend, and drive efficiency
• Develop and execute a strategic event marketing plan, ensuring Canvs AI has a strong presence at key industry conferences and in-person activations (Quirk’s, TMRE, CX conferences)
• Partner with Sales to execute event-based ABM strategies for high-value accounts
• Ensure event investments translate into meaningful pipeline growth
• Own marketing analytics and attribution, ensuring data-driven decision-making for pipeline growth and marketing efficiency
• Optimize and manage marketing tech stack (HubSpot, Salesforce, LinkedIn Ads, Demandbase/6sense, Google Analytics, AI-powered analytics tools)
• Define and track key marketing KPIs, ensuring clear reporting on marketing-sourced pipeline, campaign ROI, and sales velocity
• Leverage AI tools for content generation, predictive analytics, and automated reporting, ensuring marketing scales efficiently

Benefits

• Competitive Salary + Performance-Based Bonus
• Equity Options in a high-growth AI SaaS company
• Full health, dental, and vision insurance
• Top-tier tools and resources to do your best work
• Strong culture and commitment to values
• Flexibility via a fully distributed company (Work From Anywhere!)
• Unlimited paid vacation
• Summer Fridays
• Monthly (at a minimum) virtual team-building events