Director, Marketing Technology

Summary

Join Perforce as the Director of Web & Growth Technology, a pivotal leadership role driving innovation and optimization of digital and demand technology practices to accelerate business growth. Lead and manage digital and growth technology teams, collaborating with cross-functional teams for seamless execution and continuous improvement. Develop and execute scalable processes to enhance efficiency and foster innovation across the web and growth technology stack. Shape and execute Perforce's digital strategy, ensuring technology and growth initiatives align with company goals. Manage the Web & Growth Technology department budget and oversee database segmentation and analytics for data-driven marketing. Lead opportunity lifecycle management and enforce process quality control, analyzing data to provide optimization recommendations. This role requires strong leadership, technical expertise, and a data-driven approach.

Requirements

• Bachelor's degree in Marketing, IT, Data Science, or a related field
• 5-7+ years of experience in digital and growth technologies, with a proven track record of leading teams in these functional areas
• Expertise in Marketo, ABM technologies, data enrichment strategies, and Salesforce required
• Highly organized with the ability to manage multiple projects simultaneously while meeting deadlines
• Strong analytical and data-driven mindset, with experience in reporting and data analysis
• Proficiency in Microsoft Excel or SQL
• In-depth knowledge and hands-on experience with web platforms and technologies (e.g., Drupal, WordPress, PHP, HTML, XML, CSS, JavaScript)
• Technically adept with excellent communication skills and a passion for improving processes
• Strong project management experience, with a focus on driving results and aligning teams around common goals

Responsibilities

• Lead and manage the digital and growth technology teams, overseeing web technologies, web development & operations, SEO/SEM best practices, reporting, and go-to-market tools (including marketing automation platforms, ABM platforms, social listening tools, chat solutions, etc.)
• Collaborate with operations and business leaders to develop and execute strategies and roadmaps that align with organizational goals, selecting optimal technology platforms and vendors
• Provide strategic leadership and guidance on website architecture, staying at the forefront of industry trends, best practices, and reporting standards to ensure maximum performance
• Drive strategy and planning efforts for evaluating and optimizing the digital and growth technology stack during company acquisitions, ensuring seamless integration and alignment with existing systems and processes
• Manage the budget for the Web & Growth Technology department, identifying opportunities for cost-saving and efficiency improvements
• Oversee database segmentation and analytics, ensuring that marketing efforts are data-driven, highly targeted, and impactful
• Lead opportunity lifecycle management, driving continuous analysis and optimization across all stages to increase conversions and maximize outcomes
• Enforce process quality control by auditing growth tools and systems, setting and maintaining high standards for performance, security, and consistency
• Analyze marketing and sales data to derive actionable insights, providing recommendations for optimization across go-to-market strategies, campaigns, and initiatives

Benefits

• Medical
• Dental
• Vision
• Retirement benefits
• Life insurance
• Wellness programs
• Total time off