Director, Media Strategy & Buying

Summary

Join Angi®, a company transforming the home services industry, as the Director, Media Strategy and Buying. You will lead a high-performing media team, overseeing TV, CTV, and radio advertising. Responsibilities include developing and executing media strategies, managing budgets, optimizing performance, and mentoring your team. This role requires extensive experience in TV media buying for response-focused brands, managing large budgets, and negotiating national buys. You'll need expertise in media buying software and Nielsen planning tools. Angi offers a competitive salary, performance bonus, equity package, comprehensive benefits, and a flexible vacation policy.

Requirements

• 10+ years of experience in TV media buying for response-focused brands
• Proven success managing large media budgets with high-performance expectations
• Experience negotiating national direct response TV buys
• Experience with radio planning and buying (terrestrial, digital, SXM, podcast)
• Expertise in media buying software (e.g., Media Ocean or Core Media) and an understanding of trafficking and deadlines
• Expertise in Nielsen Planning Tools including National TV Ratings Data, NPower, AMRLD, marketbreaks etc
• Strong relationship-building skills with internal teams and media vendors
• Exceptional attention to detail and the ability to balance multiple priorities under tight deadlines
• Excellent analytical and communication skills
• A passionate, results-driven leader with a proven ability to motivate and develop teams

Responsibilities

• Develop and execute a comprehensive media strategy for TV, CTV, and radio advertising, aligning with overall marketing and business goals. Ensure ongoing test and learn strategy within plans
• Manage the end-to-end media buying process, including vendor negotiations, budget allocation, and campaign optimization
• Drive budget mix recommendations across all channels that achieve performance goals. Manage weekly media budgets, ensuring accurate delivery and reconciliation against performance goals.Set expectations for clearance and adapt as necessary to meet weekly budget objectives
• Collaborate with the team to evaluate performance and adjust buys for improved outcomes. Ensure all buys align with KPIs, including CPM, media length, daypart distribution ect
• Lead and mentor a team of media professionals, fostering a culture of collaboration, creativity, and accountability
• Analyze campaign performance and market trends, providing actionable insights to inform strategy and improve effectiveness
• Build strong relationships with media vendors, to secure premium inventory and innovative opportunities
• Stay ahead of industry trends in TV, CTV, and radio, integrating emerging technologies and platforms into the media mix

Benefits

• The salary band for this position ranges from $130,000-$190,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living
• This position will be eligible for a competitive year end performance bonus & equity package
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world