Senior Director, Paid Media Strategy

Summary

Join Wpromote as a Senior Director of Media Strategy and become a key strategy lead, partnering with clients to achieve their business objectives through integrated marketing strategies. You will set the strategic vision across paid media channels, collaborating with channel teams and client services. This dynamic role demands autonomous decision-making, client interaction, and internal strategic planning. Wpromote offers a remote-first culture, unlimited PTO, flexible schedules, 100% paid parental leave, 401(k) matching, comprehensive insurance, and more. The anticipated annual salary ranges from $138,000 to $165,000, plus an annual performance bonus. This position is not eligible for immigration sponsorship.

Requirements

• 8+ years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
• Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• Experience leading cross-channel client engagements with minimal oversight
• Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Responsibilities

• Developing a deep understand of client businesses, industries and competition
• In charge of planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
• Leading the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
• Spearheading the collaboration of the Wpromote internal channel teams on the execution of strategy
• The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
• Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Leading client performance calls with cross-channel insights
• Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
• Driving marketing and business forecasting exercises for clients
• Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
• Assisting the sales team on pitches for prospective paid media clients
• Overseeing direct reports in strategy development, providing training opportunities and assisting with their career progression

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!