Media Director

Summary

Join Compound Growth Marketing (CGM) as a Media Director and lead marketing initiatives in the B2B technology and cybersecurity space. This pivotal role involves developing and implementing multi-channel media strategies, overseeing campaign execution and optimization, and managing media budgets. You will collaborate with agencies, leverage data-driven decision-making, and integrate marketing technologies. The ideal candidate possesses extensive experience in digital media strategy, performance marketing, and B2B environments. CGM offers a fully remote culture, flexible work schedules, and comprehensive benefits.

Requirements

• 7+ years in media strategy, digital advertising, or performance marketing, with experience in B2B technology and cybersecurity
• Deep understanding of demand creation and capture channels, ad platform capabilities, and how to build and target audiences effectively
• Proficiency in data analysis tools, marketing attribution models, and developing actionable insights
• Exceptional verbal and written communication skills, with the ability to present complex strategies to stakeholders
• Proven track record of managing and growing high-performing teams

Responsibilities

• Develop and implement multi-channel strategies and media plans that align with business objectives and effectively reach target audiences in the B2B technology and cybersecurity sectors
• Oversee the planning, execution, and optimization of campaigns that drive demand at all stages of the funnel, ensuring alignment with sales and revenue goals
• Develop and manage media budgets across campaigns, partners and tactics
• Lead relationships with external agencies to leverage their expertise in demand creation, programmatic advertising, and specialized platforms
• Identify, evaluate, and establish relationships with media vendors, publishers, programmatic tools, and platforms to effectively build and optimize campaigns targeting IT decision-makers, security professionals, and other high-value personas
• Analyze key performance metrics (KPIs) such as Cost Per Lead (CPL), Cost Per MQL, and pipeline ROI to continuously optimize performance, assess effectiveness, and inform future strategies
• Partner with content and creative teams to ensure media plans effectively support messaging strategies and brand narratives
• Work with the marketing operations team to ensure seamless integration of marketing tech stacks, ad platforms, and attribution tools to maximize the impact of campaigns
• Mentor and develop a team of media professionals, fostering a culture of innovation, accountability, and excellence

Preferred Qualifications

Experience working in or managing relationships with media or marketing agencies

Benefits

• Comprehensive health benefits including health, dental, vision, and more
• Fully remote culture
• Flexible work schedules
• Unlimited PTO and sick leave policies
• 401k company match
• Parental leave
• Work from home stipend