Director, Member Marketing Operations & Automation

Summary

Join Carrot Fertility as the Director of Member Marketing Operations & Automation and lead the global B2C member marketing operations strategy. You will drive personalized member engagement, operational excellence, and revenue growth. Own the systems, processes, and data infrastructure powering multi-channel marketing campaigns. Audit, optimize, and implement strategies to scale personalization and automation across the member lifecycle. Serve as a key strategic leader and hands-on operator, enhancing the MarTech ecosystem and integrating AI tools. Lead a team, collaborate with cross-functional teams, and ensure seamless system integration. This role requires a strong background in B2C marketing operations and automation, including experience with marketing automation platforms and CRM systems.

Requirements

• 10+ years of experience in marketing operations and automation, including 5+ years in a lead role building and scaling a marketing ops center of excellence — ideally in B2C health benefits, wellness, or regulated consumer tech
• Proven ability to inherit, optimize, and scale a B2C MarTech stack in a growth-stage or fast-paced environment that has led to increased engagement and measurable revenue growth
• Hands-on experience leading vendor evaluations and migrating to a new MarTech stack
• Deep experience with marketing automation platforms and CRM systems; strong command of UTM strategy and funnel KPIs
• Advanced technical skills, including proficiency with HTML and CSS for dynamic messages, and extensive experience in developing semantic, standards-compliant, and responsive user interfaces
• Experience mentoring and growing a high-performing B2C marketing operations team
• Known by peers for exceptional attention to detail, building airtight QA processes and data governance standards – resulting in cross-functional teams having utmost confidence and trust in marketing ops
• Deep experience in multi-language, multi-channel (email, SMS, push, in-app) campaign execution strategies, including A/B testing, advanced segmentation, tracking, and translations
• Strong grasp of HIPAA, GDPR, CCPA, and other data handling best practices in a consumer-facing health context
• Ability to own the work in a hands-on way and be in the details
• Ability to effectively communicate and influence decisions at all levels, among both technical and non-technical audiences
• Analytical thinker with a metrics-first mindset and experience in BI tools such as Tableau or Looker
• Self-directed and creative thinker; brings innovative ideas to the table, solves problems before they arise, and finds new ways to improve results

Responsibilities

• Lead the end-to-end B2C global member marketing operations strategy and execution
• Drive personalized member engagement, operational excellence, and measurable revenue growth
• Own the systems, processes, and data infrastructure that power multi-channel and multi-language member marketing campaigns
• Audit, optimize, and implement strategies to scale personalization, automation, and performance across the full member lifecycle
• Serve as a key strategic leader and hands-on builder and operator responsible for growing the B2C member marketing operations discipline at Carrot
• Own and enhance our MarTech ecosystem, including marketing automation platforms like Marketo or Blueshift, with an eye toward integrating emerging AI tools to improve efficiency and outcomes for Carrot members across the world
• Lead a B2C Member Marketing Operations team
• Partner closely with other Growth and Engagement team members
• Serve as the connective tissue between Engineering, Data, and Business Systems teams to ensure seamless system integration across CRM, analytics, and data infrastructure
• Collaborate as needed with the B2B Marketing Ops team

Preferred Qualifications

• Experience integrating or leveraging AI/ML tools in lifecycle marketing or personalization workflows to drive smarter segmentation, predictive engagement, and operational efficiency
• Comfort working with SQL or collaborating with data teams on advanced queries and segmentation logic

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package