Director of Marketing, Applications

Summary

Join Recast Software as their Director of Marketing, Applications to spearhead the go-to-market strategy and execution for their application product line. This pivotal role demands driving awareness, pipeline, revenue growth, and customer expansion. It's a strategic and hands-on leadership position requiring deep product marketing understanding, strong storytelling, and scalable marketing program creation. The ideal candidate will structure go-to-market planning, enhance user engagement, and lead a high-performing team. This role collaborates closely with various teams to ensure business-wide alignment and impact. The position offers a competitive salary and benefits package.

Requirements

• 8+ years of B2B marketing experience, with 3+ in a leadership role
• Proven success marketing technical software products, ideally in application management, IT software or cybersecurity
• Experience owning a product marketing function or running full-funnel product-specific campaigns
• Strategic mindset paired with strong execution and operational skills
• Excellent collaboration and communication across cross-functional teams
• Passion for storytelling, positioning, and translating product value into customer impact
• Results-driven, with a data-informed approach to marketing performance
• Demonstrated ability to lead teams, influence without authority, and drive results through collaboration
• Experience with marketing automation, CRM systems, and product analytics tools

Responsibilities

• Own the full marketing motion for our Application product line, from awareness to customer retention
• Lead integrated campaigns that generate awareness, demand, pipeline, and revenue
• Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends
• Partner with Product team to launch new features, support product adoption and enhance in-product experience and conversion
• Work hand-in-hand with the Sales team to ensure tight alignment, enablement, and shared goals—maximizing the impact of marketing programs on pipeline and revenue
• Manage campaign development and execution across multiple channels (email, webinars, ABM, field marketing, paid, etc.)
• Help recruit and retain key channel partners across different industries and geographies and support their ongoing GTM needs
• Collaborate cross-functionally with Growth, Web & Brand, Product, Sales, and CX to ensure go-to-market alignment
• Develop metrics and KPIs to measure the impact of lifecycle marketing and continuously optimize performance
• Lead, mentor, and grow a high-performing marketing team

Benefits

• The salary range for this position is $165,000-$185,000. Additionally, cash compensation for this role includes 15% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave