Growth Marketing Director

Summary

Join Garner, a rapidly growing healthcare company, as their Growth Marketing Director. You will be responsible for driving member sign-up and engagement, optimizing existing marketing channels, and launching new ones. This role involves building reporting and processes to understand marketing performance, collaborating with various teams, and refining messaging and segmentation. The position is fully remote and offers a competitive salary and benefits package. Garner is committed to improving the U.S. healthcare system and offers a unique, award-winning culture. This high-impact role will allow you to make a significant contribution to the company's growth and success.

Requirements

• 5-8+ years of B2C marketing experience in a growth marketing, lifecycle marketing, marketing operations, or similar role
• In-depth experience with experimentation , including high volume A/B testing
• Past experience driving quantitative results , including hands-on experience designing & executing multi-channel marketing campaigns using marketing automation and CRM platforms (preferably Iterable)
• Tactical execution of email, segment, and campaign builds
• Familiarity with HTML/CSS for basic email template customization
• Innovative & creativity skills - looking to ideate new marketing tactics & channels to reach members and partner with stakeholders to get these channels launched and tested
• Strong critical thinking & problem solving skills - able to break down complex problems with logic, structure, and supporting analysis
• Excellent data & analytics skills – with ability to analyze marketing performance data and develop structured reporting to track and share results and generate actionable insights
• Strong project management skills - ability to juggle multiple priorities, meet deadlines, and work cross-functionally
• Collaborative team player with strong communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic start-up environment
• A desire to be a part of our mission to improve the U.S. healthcare system

Responsibilities

• Own increasing sign-up rate and app engagement across our book of business by driving efficiency in existing channels and ideating + owning launch of new channels & tactics (e.g., referral program)
• Drive efficiency in existing channels: A/B testing + lowering cost per conversion
• Optimize marketing channels via experimentation: Design and launch A/B testing across channels (e.g., email, direct mail, and SMS campaigns, push notifications) utilizing marketing automation tools & platforms such as Iterable to drive member sign-ups and engagement
• Launch new marketing channels & tactics: Innovate to develop new marketing tactics & channels that help us drive member sign-up and engagement with Garner - full end-to-end design and execution, including strategy & concept design, business case / ROI proposal & analysis, partnering cross-functionally to launch new tactic/channel, testing & iteration, and reporting to leadership on performance
• Build automated analytics & reporting: Develop new processes & partner with Data to build automated dashboards to measure and analyze campaign & channel performance metrics (e.g., conversion rate, cost per conversion); own key member engagement dashboards, improve marketing attribution to sign-up rate, and develop regular reporting to understand success of our marketing campaigns and how to optimize future campaigns
• Refine messaging & segmentation: Leveraging experimentation and testing, refine targeting and messaging to optimize campaign performance by member persona. Use data and user research to develop key member personas and tailor marketing strategy and campaigns by persona
• Collaborate cross-functionally: Partner with Product, Account Management, Engineering, Data & Reporting to support new product launches, custom client marketing initiatives, and analyze and optimize marketing performance
• Optimize new processes: Build and improve scalable marketing processes to improve efficiency

Benefits

• Flexible PTO
• Medical/Dental/Vision plan options
• 401(k)
• Teladoc Health