Director of Ad Operations

Summary

Join Lamark Media, a leading digital marketing firm, and lead our Ad Operations team. You will oversee programmatic ad campaigns, mentor team members, and collaborate with cross-functional teams. Responsibilities include campaign management, operational excellence, technological innovation, and relationship management. The ideal candidate possesses strong leadership skills, experience in programmatic advertising, and a passion for digital marketing. Lamark offers a supportive company culture, excellent career growth opportunities, and comprehensive benefits.

Responsibilities

• Lead, mentor, and inspire the Ad Operations team, cultivating a culture focused on excellence, collaboration, and continuous professional development
• Define and execute strategic initiatives for the Ad Operations department that align with the company’s overall objectives and goals
• Ensure the team has access to the necessary tools, training, and resources to perform at the highest level
• Spearhead training programs on DSP/SSP systems for new team members to ensure seamless onboarding
• Oversee the full lifecycle of programmatic ad campaigns, including setup, execution, optimization, and reporting to guarantee alignment with client objectives
• Ensure campaigns are executed on time, within budget, and achieve or surpass performance benchmarks
• Collaborate with cross-functional teams (Sales, Client Services, Media, Analytics) to ensure smooth campaign sell-in, execution, and reporting
• Serve as the main point of contact with clients and Agency teams, ensuring tag functionality and optimal campaign performance across all channels
• Manage troubleshooting requests, responding swiftly to needs from both internal and external stakeholders
• Plan, forecast, and report on inventory availability across all media platforms
• Lead the development and implementation of best practices, processes, and workflows to optimize Ad Operations efficiency and streamline campaign execution
• Continuously analyze and monitor campaign performance data to identify opportunities for improvement and operational enhancements
• Ensure adherence to industry standards, best practices, and relevant regulations
• Design and manage Private Marketplace (PMP) deals to enhance direct programmatic revenue
• Supervise inventory quality and collaborate with third-party verification vendors to ensure ad quality and security
• Prioritize and allocate work effectively, managing incoming requests and ensuring deadlines are met across various business units
• Build and refine scalable onboarding, testing, and partner deployment strategies
• Stay ahead of industry trends, emerging technologies, and the competitive landscape to drive continuous innovation and maintain a market-leading position
• Collaborate closely with product and engineering teams to enhance internal platforms, ensuring they evolve to meet client needs and industry demands
• Evaluate and incorporate third-party tools and technologies that strengthen Ad Operations capabilities and performance
• Act as a strategic partner for internal teams, ensuring that platform needs are met and satisfaction is achieved with Ad Operations services
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners
• Source, develop, and manage relationships with third-party demand and SSP partners to expand and enhance Ad Operations capabilities

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences