Director of Advertising

Summary

Join GameChanger as the Director of Advertising, leading and accelerating our advertising strategy in partnership with the DICK’S Media Network (DMN). This role will serve as the operational and strategic bridge between GameChanger and DMN, driving the advertising product roadmap, sales proposition, and go-to-market execution. You will shape how our inventory is packaged, sold, and brought to market, ensuring our brand and platform are consistently represented within broader DMN campaigns. This hands-on, matrixed leadership role requires a builder who can navigate complexity and deliver results. The position involves defining and evolving GameChanger’s ad monetization roadmap, identifying ad opportunities, leading the development of pitch materials, and serving as the primary driver of advertising initiatives. You will also be responsible for resolving operational blockers and ensuring clear communication across stakeholders.

Requirements

• 7+ years of experience in digital advertising, monetization, or adtech, with exposure to both product and GTM workstreams
• Proven track record of delivering advertising growth within consumer-facing platforms—ideally streaming, retail media, marketplaces, or social
• Comfortable working across matrixed orgs, shared ownership, and joint accountability (e.g., media networks, partnerships, alliances)
• Confident communicator and partner to sales, product, and exec stakeholders
• Highly execution-oriented—moves fast, solves ambiguity, and iterates in real time
• Skilled at translating technical complexity into clear, sellable value propositions

Responsibilities

• Define and evolve GC’s ad monetization roadmap in close partnership with Product, Data, and Engineering
• Guide what we build, why it matters, and how it ladders up to revenue and user experience
• Identify ad opportunities embedded in GC’s live content and community behaviors
• Evaluate tradeoffs, validate concepts, and champion native formats that add value
• Lead the development of GC-specific pitch materials and sales narratives in coordination with DMN Sales and Product Marketing
• Serve as the primary author of GC’s advertising story
• Join advertiser conversations, evangelize the GC value prop, and partner with DMN Sales to support education and adoption—especially for non-endemic growth areas
• Operate as the primary driver of GC advertising initiatives—aligning teams, managing handoffs, and resolving ambiguity across GC and DMN stakeholders
• Surface and resolve operational blockers across product and sales workflows
• Serve as the go-to partner for account ownership clarity, internal communications, and workflow cohesion

Preferred Qualifications

• Experience in youth/family/sports content or community platforms preferred
• Familiarity with the ad needs of non-endemic brands preferred

Benefits

• Work from our well-furnished, modern office in Manhattan, NY
• Unlimited vacation policy
• Paid volunteer opportunities
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology
• WFH stipend - $500 annually to make your WFH situation comfortable
• Learning stipend - $500 annually towards continued development
• Monthly physical, mental, wellness & learning stipend offered through Holisticly
• Monthly lifestyle stipend offered through Fringe
• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents
• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match
• Life insurance - basic life, supplemental life, and dependent life
• Disability leave - short-term disability and long-term disability
• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents
• Family building benefits offered through Progyny
• DICK’S Sporting Goods and their family of brands teammate discount