Director of Audience Development

Summary

Join us at SportTechie as we seek a talented Director of Audience Development to manage our audience across editorial, video, social media, newsletters, and podcast.

Requirements

• An entrepreneurial spirit who truly wants to help build SportTechie
• Previous success with monetizing digital content across a variety of platforms
• 2-3 years experience managing social media accounts at a digital publisher or brand
• Success with creating viral content across Facebook, Instagram, Twitter, Snapchat
• Experience in growing social and site traffic via engaging readers with creative content
• Skilled in PhotoShop, AfterEffects or other image editing software
• Strong understanding of digital media, SEO, social media and online content strategy
• Someone who desires to step in and be an instant team leader
• Expertise with Google Analytics and other audience tracking tools across all content channels
• Deep understanding of current and emerging social networks
• A savvy communicator and detail oriented individual

Responsibilities

• Manage all elements of SportTechie’s audience interactions and strategy
• Work closely with Sales team to transform audience analytics into actionable sales insights
• Use storytelling skills to convey SportTechie’s brand to all digital audiences
• Execute and manage our daily and weekly newsletters, including database management
• Run Twitter, LinkedIn and Facebook accounts as well as launch and manage Instagram and Snapchat accounts
• Establish and accomplish key audience growth goals
• Work closely with content team to produce engaging social content from our editorial and video work
• Work with Multimedia Producer to manage creative graphics and images to enhance editorial content
• Work with Sales team to create and execute sold campaigns that involve SportTechie’s newsletter and social media content
• Manage reporting of audience analytics to entire team for purposes of KPI tracking and making intelligent editorial and sales decisions
• Make sure all public-facing SportTechie copy is pristine and up to date
• Make a name for yourself as a sports technology expert and thought leader

Benefits

Competitive salary, benefits and equity package