Director of Consumer Insights

Summary

Join Who Gives A Crap, a purpose-led scale-up making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. As Director of Consumer Insight, you will be the voice of the customer, building research capabilities, leading a team, and translating data into impactful actions. You will partner with various teams, influence key decisions, and craft compelling narratives from insights. Based in Australia, some evening flexibility is needed for collaboration with the UK team. The role involves shaping long-term strategy and short-term decision-making, ensuring the company remains deeply connected to its customers and mission. The position requires a strategic thinker with deep experience leading research teams and a passion for ethical, inclusive, and rigorous research.

Requirements

• Has deep experience leading research and insights teams across qual and quant
• Can confidently set and deliver a long-term consumer insights strategy, while juggling a few short-term quick wins along the way
• Understands how to distill complexity into compelling stories and strategic action
• Brings fluency in research tools, platforms and methodologies—and knows when to bring in outside partners to support
• Has a strong point of view on what makes research ethical, inclusive, and rigorous
• Thrives on collaboration and loves working across cross-functional teams—from Brand to Digital Product to Growth
• Has a bias toward action and impact—insights don’t just sit on the shelf under your watch
• Cares deeply about people—your team, our customers, our mission, all of it

Responsibilities

• Partnering with our Global Brand team to sharpen our understanding of our core consumer segments (who they are, what they care about, and where we might be missing the mark)
• Developing a compelling insight-led narrative from a strategic research piece that explored how our customers are thinking about affordability and value—and sharing it with our Senior Leadership team, ensuring those insights were brought into our FY26 planning process
• Coaching your team through the design of a mixed-method study to validate a new product concept, helping them connect the dots between insight and opportunity
• Building out a refreshed internal insight reporting cadence to give our Senior Leadership team better visibility into what our customers are telling us—and what we should do about it
• Evaluating our current insight tools and platforms, identifying where we could level up our capabilities, and making a business case for it (nicely)

Preferred Qualifications

Bonus points if you’ve worked in a global or purpose-driven business and know how to balance commercial goals with customer love

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper