Director, Product Marketing

Summary

Join Earnest, a company dedicated to making higher education accessible and affordable, as the Director, Product Marketing. Reporting to the Chief Marketing Officer, you will drive initiatives to differentiate Earnest's multi-product offerings, develop and implement integrated marketing campaigns, collaborate with Brand Creative on value propositions, work with Product Research to understand customer journeys, and lead a high-performing product marketing team. This role requires 10+ years of product marketing experience in multi-product B2C organizations, a Bachelor's degree in a related field, and proven success in leading product marketing teams. The position offers a competitive salary, remote work flexibility with occasional in-office days, and a comprehensive benefits package. Earnest values a culture of drivers, humility, and growth mindset. The company is committed to diversity, inclusion, equity, and belonging.

Requirements

• 10+ years of product marketing experience in multi-product organizations with a B2C focus
• Bachelor’s Degree in Marketing, Business, or related field
• Proven success in building and leading high-performing product marketing teams
• Strong analytical and strategic thinking skills to translate market insights into action
• Exceptional communication and influencing skills for cross-functional collaboration
• Deep understanding of consumer markets, industry trends, and emerging technologies

Responsibilities

• Drive initiatives that differentiate Earnest’s multi-product offerings and overall brand value
• Develop and implement best practices for integrated marketing campaigns across multiple channels
• Collaborate with Brand Creative to craft compelling value propositions that highlight Earnest’s unique advantages
• Work with Product Research to understand customer journeys, intent triggers, and key product features
• Recruit, develop, and manage a high-performance team excelling in GTM, positioning, and user insights

Preferred Qualifications

Consumer fintech experience

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave