Director of Content Marketing

Summary

Join Automattic as the Director of Content Marketing and lead the development and execution of WordPress.com's content strategy. This executive role demands strategic thinking, content excellence, and business acumen to enhance market presence. You will define and own the global content strategy, build and mentor a high-performing team, and manage the content marketing budget. Responsibilities include guiding organic growth through SEO, developing integrated marketing campaigns, and collaborating with cross-functional teams. Success in this role requires extensive content marketing experience, proven business growth through content, SEO expertise, and strong leadership skills.

Requirements

• 10+ years of content marketing experience with 5+ years in senior roles
• Proven track record driving significant business growth through content initiatives
• Expert in SEO strategy and organic growth optimization
• Demonstrated success building and scaling content operations
• Experience creating messaging frameworks and playbooks
• Strong executive presence and stakeholder management skills
• Deep understanding of content analytics and attribution modeling
• Excellence in written and verbal communication
• Experience directing integrated, multi-channel marketing campaigns
• Strong analytical and strategic thinking capabilities

Responsibilities

• Define and own WordPress.com’s global content strategy, messaging architecture, and brand voice
• Direct development and execution of annual content and campaign calendars
• Build and mentor a high-performing content team while serving as an organizational thought leader
• Manage content marketing budget and resource allocation to maximize business impact
• Establish company-wide messaging frameworks and content guidelines
• Guide WordPress.com’s organic growth through comprehensive SEO strategy
• Develop data-driven content optimization frameworks to improve search visibility
• Own the content governance model ensuring consistency across all channels
• Define and maintain content taxonomies and metadata strategies
• Oversee technical content optimization initiatives across the website
• Spearhead development of integrated marketing campaigns across all channels
• Own campaign messaging strategy and framework development
• Guide narrative development for product launches and key initiatives
• Create scalable messaging playbooks for cross-functional team use
• Partner with C-suite and senior stakeholders on strategic initiatives
• Drive alignment between content strategy and broader business objectives
• Guide collaborative initiatives across Product, Design, and Communications teams
• Champion content and messaging best practices across the organization
• Define content and campaign success metrics aligned with business goals
• Drive data-informed decisions for content strategy optimization
• Provide executive reporting on content ROI and business impact
• Identify strategic opportunities through market and competitor analysis

Preferred Qualifications

Knowledge of WordPress ecosystem

Benefits

Fully-remote company with an open vacation policy