Director Of Product Marketing & Lifecycle Marketing

Summary

Join Glo, a company focused on improving global well-being, as their Director of Product Marketing & Lifecycle Marketing! This pivotal role involves shaping the overall marketing strategy, leading product and lifecycle marketing functions, and developing go-to-market strategies. You will build and manage a team, while also contributing hands-on to product marketing efforts. The position is fully remote for candidates in specific states and offers a competitive salary and equity. Responsibilities include owning the product marketing function, leading lifecycle marketing strategies, collaborating cross-functionally, analyzing performance, conducting market research, and developing innovative campaigns. This role requires significant experience in product and lifecycle marketing, strong leadership skills, and excellent analytical abilities.

Requirements

• 7+ years of experience in product marketing and lifecycle marketing with at least 3+ years in a leadership or managerial role within a digital subscription or wellness-focused company
• Bachelor’s degree in Marketing, Business, or a related field
• Proven track record of successfully launching new products and driving user engagement through integrated marketing campaigns
• Strong experience with CRM and marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud)
• Comfortable working in a fast-paced, evolving environment with the ability to pivot quickly based on market demands and user feedback
• Excellent analytical skills and the ability to leverage data to make informed marketing decisions
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• Strong leadership and team management skills, with a passion for mentoring and developing talent

Responsibilities

• Own the product marketing function, including market research, positioning, messaging, and competitive analysis
• Develop and execute go-to-market (GTM) strategies for new features, product updates, and revenue streams
• Own the launch process for new features and product updates
• Partner with the content and social teams to develop educational and promotional content to support launches
• Collaborate with Product, Content, and Marketing teams to align on product roadmaps, feature prioritization, and launch timelines
• Lead the lifecycle marketing strategy, focusing on optimizing the entire user journey—from onboarding to retention and re-engagement
• Develop initiatives aimed at increasing customer lifetime value (LTV) and reducing churn
• Execute lifecycle initiatives from design to implementation of multi-channel campaigns (email, push notifications, SMS, in-app messaging) that nurture users at different stages of the lifecycle
• Serve as the main liaison between the Product, Content, Growth, and Analytics teams
• Ensure that new features and updates are effectively communicated and integrated into lifecycle marketing campaigns
• Define and track key performance indicators (KPIs) for product marketing and lifecycle initiatives
• Use data and insights to measure the effectiveness of campaigns, identify areas for improvement, and inform future strategies
• Conduct A/B testing and experimentation to optimize messaging, onboarding flows, and lifecycle campaigns, ensuring continuous improvement based on user behavior and feedback
• Partner with Research to conduct market research and extract customer insights to inform product development and marketing strategies
• Analyze user feedback, conduct surveys, and leverage analytics to understand user needs and pain points
• Use insights to refine positioning, messaging, and lifecycle campaigns that resonate with target audiences
• Champion creative, data-driven marketing initiatives that drive user engagement and retention
• Develop compelling campaigns that showcase the value of new features and keep users engaged with the platform

Preferred Qualifications

• An advanced degree (MBA) or relevant certifications are a plus
• Experience with Braze is highly preferred

Benefits

• This position is fully remote for anyone living in California, Arkansas, Minnesota, Florida, Tennessee, or Texas
• Compensation: $150,000 - $180,000/year + equity