Digital Strategy and Content Director

Summary

Join Community Solutions as their Digital Strategy & Content Director and lead the organization's online presence. You will be responsible for developing and executing the web strategy, overseeing digital channels, and maintaining the organization's brand identity. This role requires strong experience in web content strategy, digital communications, and brand management. You will collaborate with designers, developers, and other stakeholders to create engaging and user-friendly online experiences. The position offers a competitive salary and benefits package and the flexibility to work remotely. Community Solutions is committed to diversity and inclusion and offers opportunities for professional growth.

Requirements

• A bachelor’s degree in Communications, Marketing, Design or equivalent training
• A minimum of eight years of managerial experience overseeing web content strategy and management, digital communications channels, e-newsletters, and creative design
• Experience in achieving communications goals through web and digital channels and strong brand management expertise
• Understanding of website best practices, html, backend web development and enhanced user experience as well as experience managing creative production projects and timelines
• Expertise in writing/editing for the web in order to achieve high level SEO

Responsibilities

• Develop web strategy and oversee digital channels
• Maintain technical oversight of all Community Solutions-affiliated websites and partner-owned platforms with vendor oversight; manage social media, email templates, and other online assets utilized by staff or external vendors
• Leverage a user-centric design to shape a variety of online audiences’ understanding of the solvability of homelessness
• Maintain and enhance the voice of the organization’s online presence and ensure all copy complies with organizational standards, particularly sensitivities around stories of people with lived experience
• Develop and regularly assess digital content strategy
• Work with subject matter experts to develop timely, engaging and brand-aligned content to achieve SEO goals
• Help define workflows, inform content model and unify content operations across the organization for more efficient content creation and distribution
• Regularly analyze website traffic patterns and user engagement metrics and implement changes based on analytics
• Ensure compliance with law (e.g. copyright and data protection)
• Protect and strengthen the Community Solutions brand
• Work with a range of stakeholders to guide the digital execution and iteration of multi-year, movement-building campaigns
• Protect organizational identity by ensuring all materials incorporate approved branding and all reusable communications assets (eg. logos, graphics, templates, style guides, and others) are efficient, organized and accessible to partners and communities
• Manage relationships with web and graphic designers to ensure effectiveness of communications across digital channels
• Provide creative strategy and manage outside vendors on collateral production including illustration work, animated videos, cross-media brand activations, fundraising campaigns, annual reports, event marketing, presentations, and others
• Create a web repository that serves as a go-to public resource for trusted data around homelessness for decision makers, elected officials, influencers and the public
• Support narrative-building efforts around the national and large city campaign work, prioritizing the creation and implementation of digital communications
• Assist Principal in leading efforts in large city work and help manage local resources and relationships; translate and share open access resources online where possible
• Support work with agency partners in priority cities (polling and research, message testing, collecting) and sharing results and lessons learned
• Help integrate city campaign work into national story telling in order to achieve narrative change
• As a member of the Strategic Communications team, this position is expected to problem solve collaboratively and to develop and share ideas in meetings. This involves playing past one’s position— a key attribute of working at Community Solutions

Preferred Qualifications

Strong work ethic, a commitment to solving social issues, and an understanding of narrative change and story telling

Benefits

• Competitive salaries and benefits packages
• Salary range: $101,380-$131,794
• Flexibility to work from a remote location