Director of Content Marketing

Summary

Join CoLab's marketing team as the Director of Content Marketing and create exceptional content that resonates with engineers. You will be responsible for developing high-quality pillar content, conducting in-depth research, collaborating with designers, and partnering with the demand generation team. This leadership role requires strong project management skills and the ability to manage multiple projects simultaneously. The ideal candidate has 6+ years of experience in content marketing or a related field and a proven ability to create engaging content for technical audiences. You will work closely with the CMO, Director of Demand Generation, and Senior Brand Designers. This is a crucial role in shaping CoLab's marketing strategy and driving engagement.

Requirements

• 6+ years in content marketing, journalism, or a related field
• Proven ability to create content that drives engagement, shares, and discussion
• Strong command of editorial judgment, narrative structure, and voice
• Experience working with or marketing to technical audiences
• Outstanding project management and communication skills

Responsibilities

• Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
• Conduct deep research, interviews, and analysis to inform content
• Collaborate with brand design to bring content to life visually
• Partner with demand generation to support distribution across channels
• Own end-to-end content workflows, including freelancers and external partners
• Contribute strategic ideas during campaign planning

Preferred Qualifications

Background in SaaS, industrial tech, or engineering-focused markets