Director of Creative Marketing

Summary

Join WRS Health as their dynamic Director of Marketing, spearheading strategic initiatives to elevate brand presence and drive measurable growth. You will define and execute marketing strategies, build high-performing teams, and create impactful campaigns supporting revenue and customer acquisition goals. This senior leadership role demands creativity, data-driven decision-making, and a competitive spirit within a high-growth health-tech environment. Responsibilities include leading integrated demand generation, overseeing digital channels, and optimizing website performance. You will also build and mentor a marketing team, collaborating with sales and product teams. The position requires a Bachelor's degree in a related field, 10+ years of B2B marketing experience, and proficiency in various marketing platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred)
• 10+ years of progressive B2B marketing experience, preferably with background in SaaS and health-tech industries
• Proven success in developing and executing full-funnel marketing strategies that drive customer acquisition, engagement, and retention
• Strong experience in marketing operations and project management, including planning, execution, prioritization, and delivery of complex marketing campaigns and cross-functional initiatives
• Proficient in CRM and marketing automation platforms (HubSpot required), as well as campaign planning tools and CMS (e.g., WordPress)
• Expertise in SEO strategy and execution, including on-page, off-page, and technical SEO
• Has experience in marketing analytics, including KPI tracking, attribution modeling, A/B testing, and dashboard creation (e.g., HubSpot, Google Analytics, Looker, or similar tools)
• Exceptional leadership and team management experience, including mentoring, performance management, and team development
• Excellent written and verbal communication skills, with the ability to translate complex data into clear, compelling insights
• Highly organized with excellent attention to detail and documentation practices
• Comfortable working in fast-paced, ambiguous environments, with a bias for action and continuous improvement
• Dynamic – naturally energetic, proactive, and adaptable to changing priorities and market conditions
• Driven – with a fierce desire to win and elevate your team
• Creative – capable of generating bold ideas and executing them with excellence
• Strategic – able to balance big-picture thinking with detailed execution
• Aggressive in growth mindset – never satisfied with “good enough.”

Responsibilities

• Design and execute a comprehensive, insight-led marketing strategy aligned with company objectives and market dynamics
• Collaborate with executive leadership to set KPIs, growth goals, and budget priorities
• Serve as the marketing voice at the leadership table, ensuring initiatives support the broader business roadmap
• Own the company’s brand vision, voice, and positioning across all channels
• Ensure brand consistency while identifying new ways to differentiate in a competitive health-tech landscape
• Lead integrated demand generation strategies to acquire, engage, and retain customers
• Launch and refine lifecycle programs that increase customer value and reduce churn
• Oversee all digital channels, including SEO/SEM, paid ads, email, social, and content strategy
• Drive UX and CRO initiatives, managing website and interactive content projects that engage and convert
• Lead the creation of dynamic content experiences like product demos, ROI calculators, and industry tools
• Lead technical and content SEO strategies to boost search visibility and organic performance
• Optimize WordPress-based website structure, content, and user journeys using advanced tools and analytics
• Leverage HubSpot, Google Analytics, and custom dashboards to track KPIs and campaign performance
• Generate insight-driven reports and presentations for leadership, guiding marketing roadmap decisions
• Drive disciplined test-and-learn culture across all marketing functions
• Build, lead, and mentor a high-impact marketing team
• Collaborate closely with Sales and Product teams to align go-to-market strategies and product positioning
• Provide marketing leadership and execution support for product launches, enhancements, and customer-facing initiatives

Benefits

• On-site - Goshen, NY | Worldwide Remote
• Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)