Marketing Director

Summary

Join Keypath Education as their Marketing Director to lead integrated digital campaigns, drive measurable growth, and foster strong commercial relationships. You will develop and execute marketing strategies across various digital channels, build partnerships with key industry players, and collaborate with cross-functional teams. The role demands a strategic approach to performance marketing, focusing on scalable ROI and continuous optimization. You will be responsible for marketing performance reporting and insights, using data to inform budget allocations and strategic decisions. This position requires strong leadership skills, experience in digital marketing, and a passion for data-driven decision-making. The successful candidate will be a key player in shaping the company's marketing direction and achieving its business objectives.

Requirements

• Tertiary qualification in Marketing, Business, Communications, or related fields
• Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions
• Skilled in marketing briefing, quality assurance, and performance optimisation
• Able to connect data and insights directly to creative, targeting, and messaging strategies
• Strong presentation and communication skills
• 7+ years of experience in digital marketing and performance-led strategy, with senior-level experience in cross-functional leadership
• Proven ability to develop high-impact campaigns across a wide range of digital channels and platforms
• Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans
• Strong communicator with the ability to manage both executive stakeholders and day-to-day teams across internal and external groups
• Passion for experimentation, data-led decision-making, and staying ahead of industry trends especially in media partnerships and platform innovation
• Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions
• Skilled in marketing briefing, quality assurance, and performance optimisation
• Able to connect data and insights directly to creative, targeting, and messaging strategies
• Strong presentation and communication skills

Responsibilities

• Develop mid to long term strategies to deliver on direct response marketing
• Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels
• Build and deliver high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation
• Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks
• Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots
• Manage external agency and vendor relationships to ensure high-impact delivery and best-in-class media performance
• Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes
• Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions
• Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight
• Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth
• Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities
• Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies
• Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs

Benefits

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master's degrees from our many university partners
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
• Company events and activities run in-office and remotely
• Fast-growing company with increasing career path opportunities