Director of Digital Marketing

Summary

Join Solution Tree as a Demand Generation Leader and develop and execute strategies to drive qualified leads and support revenue growth. You will lead a small team, manage campaigns, and optimize lead nurturing programs. This role requires 5+ years of experience in demand generation and strong analytical and communication skills. Solution Tree offers a competitive compensation package including medical, dental, vision insurance, 401k, paid time off, and more. The position is full-time, remote, and requires occasional travel. Candidates should reside in the Central or Eastern Time Zone.

Requirements

• 5+ years of experience in demand generation, growth marketing, or a related field, with a track record of driving pipeline and revenue growth
• Demonstrated experience managing and mentoring a team, even if small
• Strong data-driven mindset, with experience in using analytics tools (e.g., Google Analytics, Tableau) to track performance and optimize campaigns
• Proficiency in marketing automation platforms and digital marketing channels
• Ability to develop and execute integrated marketing strategies that align with business objectives
• Excellent verbal and written communication skills, with the ability to present insights and strategies to stakeholders
• Comfortable in a fast-paced environment, with the ability to quickly pivot and adjust strategies as needed
• Bachelor’s Degree
• Knowledge of ABM (Account-Based Marketing) strategies
• Familiarity with content marketing and SEO best practices

Responsibilities

• Design and implement comprehensive demand generation strategies across digital and offline channels to drive high-quality leads and support pipeline targets
• Oversee end-to-end campaign management, including planning, execution, and performance tracking, ensuring alignment with sales goals and market opportunities
• Mentor and manage a small team, consisting of one direct report, fostering growth and ensuring the team's objectives are met
• Develop lead nurturing programs to convert prospects through the funnel, utilizing tactics such as email marketing, webinars, content marketing, and paid advertising
• Monitor, analyze, and report on key performance metrics, making data-driven decisions to optimize campaigns and maximize ROI
• Partner with cross-departmental teams to align demand generation initiatives across business units and with broader company objectives
• Manage the demand generation budget, allocating spend across channels to maximize efficiency and effectiveness
• Utilize marketing automation tools for campaign execution, lead scoring, and reporting

Benefits

• Medical, dental, and vision insurance plans
• 401k
• Paid time off
• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance. Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off