Director of Event Marketing

Summary

Join AlphaSense's Marketing team as the Director of Event Marketing! You will be responsible for developing and executing strategies to engage customers and prospects at tradeshows and conferences. Collaborate with Sales, Customer Success, and Marketing teams to create cohesive event strategies. This high-impact role focuses on pipeline generation and deal acceleration. You'll need 8+ years of experience in event marketing, preferably in B2B technology. A proven track record of success, strong collaboration skills, and a data-driven approach are essential. AlphaSense offers a competitive salary, performance-based bonuses, equity, and a generous benefits program.

Requirements

• 8+ years of experience in event marketing, preferably in a B2B technology environment
• Proven track record of successfully building and executing B2B tradeshows and conferences
• Strong collaboration skills with experience working alongside Sales, Customer Success, and other Marketing departments
• Data-driven approach with the ability to measure event success and optimize future events based on analytics
• Excellent project management, organizational, and multitasking skills
• Creative thinker with a passion for building exceptional event experiences that drive results

Responsibilities

• Plan and execute a strategy which showcases AlphaSense as the industry leader to our prospects and customers, develops leads and generates pipeline
• Partner with Sales, Customer Success, and other Marketing teams to create cohesive event strategies that drive measurable results
• Drive events that include elements of pipeline generation, accelerate existing pipeline, and support deal closures
• Create engaging event experiences that showcase the AlphaSense platform, provide opportunities for thought leadership, and catch the attention of AlphaSense prospects and customers
• Oversee event budgets, ensuring cost-effective yet impactful experiences
• Track and analyze key performance indicators for each event to measure success, refine strategies, and report on ROI

Benefits

• Performance-based bonus
• Equity
• Generous benefits program