Regional Marketing Director

Summary

Join Remote's Marketing team as a Regional Marketing Lead and drive brand awareness and adoption across the Americas (US, Canada, and LatAm). You will develop and implement regional marketing strategies, manage campaigns, lead a team, and collaborate with sales and product teams. This fully remote role requires proven experience in regional marketing leadership, strong analytical and project management skills, and experience with CRM and digital marketing tools. The ideal candidate possesses a creative and entrepreneurial spirit, a deep understanding of the SaaS industry (preferred), and excellent communication skills. Remote offers competitive compensation, comprehensive benefits, flexible work arrangements, and a supportive work environment.

Requirements

• Proven experience as a regional marketing lead, director or another senior marketing role
• Experience working closely with sales teams to generate and track qualified leads
• Solid knowledge of Field and Events Marketing
• Strong analytical and project management skills
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership and communication skills
• Creative and entrepreneurial spirit with a strong analytical mindset
• Bachelor’s or master’s degree in marketing or related field
• Ability to travel to in person event occasionally

Responsibilities

• Develop and implement a regional cohesive regional marketing strategy to increase brand awareness and adoption
• Shape and evolve marketing plans to address and expanding product mix, ensuring alignment with customer needs and market trends in HR tech
• Adapt global marketing strategies to fit local markets while respecting territory differences within the US, Canada and Latam
• Set current and long-term goals for AMER regional marketing team aligned with business goals
• Anticipate market dynamics and proactively identify opportunities to differentiate the brand against competitors
• Provide regional expertise to the marketing and sales teams to inform strategies and help prioritize regional customer content development
• Work with the digital marketing team to build all aspects of digital marketing, including our marketing database, email, social media and display advertising campaigns
• Develop and monitor campaign budgets to maximize ROI and create alignment
• Recruit, hire, and train new regional marketing team members
• Establish team goals and ensure performance aligns with these goals
• Foster collaboration within the team and across customer groups
• Measure and report on the performance of marketing campaigns, gaining insight and assessing against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Work closely with sales, the corporate marketing team and product development teams to define marketing materials and programs
• Manage vendor contracts and relationships
• Communicate marketing plans and results to senior executives
• Define, build and implement Field Marketing strategy
• Manage the field marketing budget to maximize ROI (MQL and Opportunity creation)
• Deliver high-quality regional events that generate new business and improve customer relationships
• Help the team innovate and define processes that evolve over time

Preferred Qualifications

• Deep understanding of the SaaS industry and its challenges in U.S market
• It's not required to have experience working remotely, but considered a plus
• Writes and speaks fluent English. Spanish is considered a plus

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces