Director of Field Marketing

Summary

Join BLEND360 as their Director of Field Marketing and build a field marketing function from the ground up. This foundational role requires designing and launching programs, aligning cross-functional teams, and driving measurable impact. The ideal candidate has ABM experience in technology or consulting, a proven track record of success, and strong leadership skills. This highly collaborative position necessitates coordinating across multiple teams, aligning marketing with sales priorities, and leading a growing team. The successful candidate will be a strategic thinker and hands-on operator thriving in a fast-paced environment. BLEND360 offers a competitive salary and benefits package.

Requirements

• 6+ years of marketing experience, with a strong focus on field marketing, ABM, and sales alignment
• Proven experience in the technology or consulting industry with a deep understanding of B2B marketing and complex sales cycles
• Demonstrated ability to launch and scale field marketing programs from scratch, with a track record of driving measurable impact
• Strong leadership and cross-functional collaboration skills, with experience managing teams and working closely with sales, demand generation, and executive leadership
• Data-driven mindset with expertise in tracking marketing performance and optimizing for growth
• Ability to balance strategy with hands-on execution in a fast-paced environment

Responsibilities

• Lead the development of scalable field marketing programs that align with ABM strategies, sales enablement initiatives, and go-to-market plans
• Work closely with sales and marketing leadership to ensure field efforts support corporate objectives and revenue growth
• Drive alignment across teams, ensuring field marketing initiatives are integrated into the broader marketing strategy
• Track, report, and communicate progress on key initiatives
• Work closely with our vertical and technical teams to build and launch externally, including PR
• To work closely with key leaders in identifying timelines and key priorities and aligning launch plans to OKRs in the business
• Launch, execute, and optimize field marketing programs, including events, regional activations, content programs, and sales-driven initiatives
• Work closely with internal teams and external partners to ensure seamless execution and impact
• Develop measurement frameworks to assess success and refine strategies
• Build and grow a high-performing field marketing team, providing mentorship and guidance to scale programs effectively
• Foster a collaborative, results-driven culture within the team and across the organization
• Establish clear KPIs and reporting structures to track field marketing impact
• Provide strategic insights and recommendations to leadership based on performance data, driving continuous improvement and alignment with business goals

Benefits

• Medical
• Dental
• Vision
• 401K
• PTO
• Paid holidays
• Commuter benefits
• Spending accounts
• Life insurance
• Disability coverage
• EAPs