Director, Field Marketing

Summary

Join Chainguard as the Director of Field Marketing East/Central and Public Sector to develop and execute field marketing strategies supporting regional growth. Lead a team of field marketers, designing and implementing impactful regional events and programs. Partner with sales teams to identify key accounts and create targeted campaigns. Analyze territory health and campaign performance to optimize strategies. Build scalable frameworks and best practices for field marketing. Develop robust measurement plans to communicate the effectiveness of marketing initiatives. This role requires extensive experience in field marketing and leadership.

Requirements

• 10+ years in field marketing or demand generation, with a proven track record of leading teams and delivering impactful regional marketing programs
• Extensive experience in planning and executing a variety of field events tailored to meet the needs of targeted accounts and regional dynamics
• Deep knowledge of field marketing initiatives with sales and account strategies to drive engagement and pipeline growth
• Strong ability to collaborate with cross-functional teams and build relationships with strategic partners, aligning marketing programs with business objectives
• Exceptional analytical skills to leverage data and metrics for evaluating program effectiveness and optimizing strategies for maximum impact
• Inspiring leader skilled in effective communication, fostering alignment across teams, and driving a high-performance culture
• Must be able to travel 20-25% during the quarter for events

Responsibilities

• Oversee a team of field marketers, with a focus on strategy, execution, and efficient scaling
• Mentor and coach team members to optimize field marketing impact
• Develop and implement field marketing strategies across events, executive roundtables, partners and conferences, ensuring alignment with Chainguard’s business objectives and pipeline goals
• Partner with enterprise sales teams to identify and prioritize key accounts, creating targeted marketing campaigns that drive pipeline growth in the AMER region
• Regularly analyze territory health and campaign performance to improve targeting, enhance funnel performance, and refine marketing strategies
• Build scalable frameworks and best practices for the field marketing function, enabling effective and consistent execution across the AMER region
• Develop robust measurement plans and leverage reporting tools to communicate the effectiveness of marketing initiatives to stakeholders, adjusting as needed to maximize results

Preferred Qualifications

• 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
• Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
• Partnership Mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
• Analytical Skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
• Communication & Leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams

Benefits

• Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a $400 monthly stipend for coworking spaces, phone and internet costs
• Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!)
• 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck
• ��� Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset
• 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year