Field Marketing - Senior Manager

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as a Senior Manager/Associate Director of Field Marketing. This role offers the chance to contribute to a high-caliber team and make a real impact on communications, demand generation, digital events, and digital marketing. You will own integrated marketing strategies, create marketing programs, nurture key contacts, execute ABM initiatives, and analyze program effectiveness. Collaboration with cross-functional teams is crucial. The position requires 10+ years of enterprise software marketing experience and strong communication and organizational skills. Veeva offers competitive compensation, benefits including medical, dental, vision, and life insurance, flexible PTO, retirement programs, and a charitable giving program.

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Sigma, and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude

Responsibilities

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Preferred Qualifications

• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program