Director of Field Marketing

Summary

Join our team as the Director of Field Marketing! Reporting to the Head of Demand Generation, you will lead the strategy and execution of high-impact field marketing initiatives and ABM campaigns, directly supporting revenue growth. You will build and lead a global team, requiring strategic vision, tactical execution, and strong leadership. This role demands experience in field marketing, account-based marketing, and enterprise marketing, with at least 5 years in a leadership position. The position offers a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. The salary is commensurate with experience.

Requirements

• Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position
• Proven experience and a strong understanding of B2B mid-market and enterprise sales and buying behaviors
• Experience leading and scaling go-to-market strategies that directly impact revenue growth
• Strong background in event marketing and running large-scale events and field campaigns
• Proven ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results
• Strong analytical skills, with the ability to use data and insights to drive marketing decisions and optimizations
• Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team
• Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability

Responsibilities

• Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns
• Collaborate with the sales and channel teams to implement joint go-to-market (GTM) campaigns, using field activities to support pipeline creation and deal acceleration
• Ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals
• Work closely with our digital team to create an omni-channel ABM strategy, collaborating with sales and marketing to identify and target key enterprise accounts
• Design, implement, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey
• Use data and insights to continuously refine ABM tactics to increase pipeline growth, revenue, and target account penetration
• Collaborate with cross-functional teams to define GTM plans and ensure tight alignment on goals and execution
• Develop scalable GTM motions that enhance pipeline generation, deal velocity, and revenue growth
• Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships
• Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth
• Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, return on investment, and revenue impact
• Continuously optimize marketing investments by analyzing pipeline data and market feedback to drive improvements in strategy
• Lead, mentor and scale the team, ensuring that all events and field marketing activities are strategically aligned with broader company goals
• Champion a high-performance culture within the team, driving teamwork and accountability
• Champion a data-driven and metrics-focused approach to marketing, ensuring that decisions are informed by data, insights, and performance tracking

Benefits

• Competitive benefits package
• Bonus opportunities
• Unlimited vacation/FTO