Director of Field Marketing & ABM

Summary

Join StackAdapt as Director of Field Marketing & ABM, leading field marketing strategies, overseeing events marketing team, and driving revenue growth through ABM campaigns.

Requirements

• Demonstrated experience in field marketing, account-based marketing, and enterprise marketing roles, with at least 5 years in a leadership position
• Proven experience in ad tech with a strong understanding of B2B mid-market and enterprise sales and buying behaviors
• Experience leading and scaling go-to-market strategies that directly impact revenue growth
• Strong background in event marketing and managing large-scale events and field campaigns
• Demonstrated ability to work cross-functionally with sales, partnerships, and marketing teams to drive alignment and results
• Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations
• Exceptional communication and leadership skills, with the ability to inspire and lead a high-performance marketing team

Responsibilities

• Develop and lead field marketing strategies that support revenue growth, focusing on high-impact regional and vertical-specific campaigns
• Collaborate with the sales and channel teams to execute joint GTM campaigns, leveraging field activities to support pipeline creation and deal acceleration
• Oversee the events marketing team to ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals
• Own and lead the ABM strategy, working closely with sales and marketing to identify and target key enterprise accounts
• Design, execute, and optimize multi-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey
• Collaborate with cross-functional teams (Core Sales, Enterprise, Strategic Partnerships, Growth and product Marketing) to define GTM plans and ensure tight alignment on goals and execution
• Develop scalable GTM motions that maximize pipeline generation, deal velocity, and revenue growth
• Support revenue teams by delivering targeted field programs that fuel growth across both direct sales and partnerships
• Own and be accountable for achieving ambitious revenue targets, ensuring that marketing strategies are directly contributing to revenue growth
• Set and manage KPIs related to field marketing and ABM efforts, reporting regularly on campaign performance, ROI, and revenue impact
• Lead and mentor the events marketing team, ensuring that all events and field marketing activities are strategically aligned with broader company goals
• Foster a high-performance culture within the team, driving collaboration and accountability