Field Marketing Director

Summary

Join Wiz, the fastest-growing startup reinventing cloud security, as the Director, EMEA Field Marketing. Lead a team of field marketers, setting the EMEA field strategy and overseeing event execution and account-based marketing initiatives. Drive pipeline growth for Wiz solutions in the EMEA market across all segments. Responsibilities include owning the EMEA Field Marketing strategy, leading and developing the team, building a field center of excellence, and partnering with sales. Success requires strong leadership, strategic thinking, data-driven decision-making, and experience in SaaS marketing. This role offers the opportunity to significantly impact a rapidly growing company.

Requirements

• Unmistakable evidence of natural curiosity and creativity
• Experience managing a team of field marketing professionals, including regional field marketing managers and coordinators
• Bachelor's degree, emphasis in marketing preferred
• 8+ years in a marketing position within a public sector or Federal environment with direct responsibility of marketing services or technology
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
• Knowledge of Marketo, Tableau, Salesforce, and 6sense
• Strong demand generation experience building multi-touch, integrated campaigns
• Excellent strategic thinking skills with ability to make data-driven decisions

Responsibilities

• Own the EMEA Field Marketing strategy and execution to drive pipeline growth across the EMEA region
• Command reporting tools to communicate on performance of marketing programs and activity in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics
• Lead and develop a team of EMEA Field Marketers focusing on field strategy & tactics
• Build out a field center of excellence to enable Wiz business to scale across the region
• Grow the field motion by being hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency
• Partner with the sales team on strategy, targeting, and an account approach for field initiatives
• Lead the strategy for executing data-driven integrated field programs in partnership with other marketing teams to reach target audiences and in alignment with strategic market moments to extend reach
• Build and maintain relationships with external partners, including agencies, vendors, and industry organizations to drive customer engagement and generate leads
• Develop and implement measurement plans to evaluate the effectiveness of field marketing programs and campaigns and adjust as necessary to optimize performance
• Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values
• Have a strong goal and outcome orientation to marketing efforts

Preferred Qualifications

• Experience in delivering SaaS model is desired
• Experience developing and executing successful lead gen and sales enablement marketing plans, specifically in client segments
• Track record of building and driving successful marketing strategies, plans and results while tightly aligned with sales and leadership