Director of Marketing Analytics

Summary

Join Universal Audio as the Director of Marketing Analytics and lead our marketing analytics efforts, driving data-driven decision-making. This leadership role involves developing and implementing a comprehensive marketing analytics strategy, building and managing a high-performing team, and delivering actionable insights. You will partner with key functions and senior leadership, manage a team of marketing analysts, and develop marketing analytics frameworks. The position requires translating complex data into actionable insights and collaborating with cross-functional teams. This role requires significant travel to the UA HQ in Scotts Valley, CA. Candidates must reside within the United States.

Requirements

• Proven track record of leading and managing a team of marketing analysts
• Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization
• Experience with marketing attribution modeling and marketing mix modeling
• Experience with subscription/SaaS analytics is required
• Proficiency in SQL and marketing analytics and visualization tools, such as Google Analytics, Heap Analytics, Tableau, and Mar-Tech platforms
• Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences
• Strong analytical and problem-solving skills with a data-driven mindset
• Collaborative and results-oriented with a strong work ethic and the ability to manage multiple priorities effectively
• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required
• 10+ years of experience in marketing analytics, marketing research, or a related field

Responsibilities

• Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis (including metrics, reports, analysis, summaries, conclusions, and recommendations)
• Lead and manage a team of marketing analysts, providing coaching, and mentorship, and fostering a culture of testing and continuous learning and development
• Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement
• Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources
• Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences
• Collaborate with cross-functional teams—product management, data engineering, and digital—to identify business opportunities and enhance data models, tools, and infrastructure
• Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities
• Stay up to date on the latest marketing analytics trends, tools, and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs
• Champion data-driven decision-making across the organization and foster a culture of data-driven marketing

Preferred Qualifications

MBA, master’s degree preferred

Benefits

• Profit sharing
• Medical/Dental/Vision
• 401K Safe Harbor Contribution
• Stock Options
• Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)