Director of Marketing, API

Shippo
Summary
Join Shippo, the shipping layer of the internet, as the Director of Marketing, API, leading the strategy and execution of API go-to-market efforts. This director-level role focuses on driving API product adoption and revenue, primarily targeting commercial buyers (operations and logistics leaders) and secondarily supporting developer enablement. You will lead a small team, collaborating with Product, Sales, and Partnerships to shape positioning, guide launches, and build scalable programs. Responsibilities include strategic direction, team leadership, cross-functional alignment, and overseeing campaign creation and new feature launches. You will also drive qualified pipeline growth, equip sales teams with necessary materials, and evaluate and launch a developer marketing program. Finally, you will own and report on key API marketing performance metrics.
Requirements
- 10+ years of experience in technology marketing, of which 3+ years leading marketing teams across all functions from demand generation to product marketing
- Experience marketing to operations, logistics, or fulfillment leaders
- Demonstrated success leading and scaling high-performing marketing teams
- Strong understanding of API go-to-market strategies (technical and commercial)
- Able to navigate across different segments from developers to enterprise buyers
- Clear communicator, strong manager, and practical decision-maker
Responsibilities
- Define and evolve Shippoโs API marketing strategy to align with business objectives
- Lead the evolution of our positioning and messaging for API offerings
- Use market trends, customer insights, and product data to influence go-to-market and product direction
- Lead, coach, and grow a high-performing team covering API product marketing, demand generation, developer marketing, lifecycle, and content
- Set team priorities, manage workload allocation, and ensure accountability to goals
- Foster strong cross-functional collaboration with Product, Sales, and Account Management
- Guide the creation of campaigns, messaging frameworks, and compelling customer narratives
- Oversee the launch and commercialization of new features to new and existing customers
- Drive qualified pipeline growth for the API product line
- Ensure Sales and Account Management teams are equipped with the right materials (e.g., decks, ROI calculators, one-pagers)
- Evaluate and launch a developer marketing program in collaboration with Engineering and Product
- Identify and prioritize developer experience gaps and ensure resolution by the appropriate teams
- Own and report on top-level metrics for API marketing performance, including awareness, pipeline impact, and adoption milestones
- Guide the teamโs use of analytics, customer feedback, and experimentation to continuously refine marketing programs
Preferred Qualifications
Experience working in a hybrid (self-service and direct sales) business model is a plus
Benefits
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings