Director, Platform Product Marketing

Summary

Join Iterable as the Director of Platform Product Marketing and lead the development and evolution of Iterable’s platform narrative, ensuring it resonates across various use cases, audiences, and channels. Define the core pillars that differentiate Iterable in the market, translating technical capabilities into clear messaging for marketers and technical buyers. Partner with Product to influence roadmap direction and ensure upcoming innovations align with a cohesive story. Collaborate with Sales, Customer Success, and RevOps to align messaging across the entire GTM motion. Coach and grow a team of platform PMMs, helping them develop strategically and execute effectively. Build scalable processes for platform storytelling across launches, enablement, and content, while monitoring customer needs and competitive trends to guide strategy. Partner with other teams to develop compelling materials supporting inbound and outbound GTM motions.

Requirements

• 8–12+ years of experience in product marketing for SaaS companies, with experience leading platform, ecosystem, or API-driven narratives
• A proven ability to influence cross-functional partners and drive alignment across Product and GTM teams
• Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
• Strategic storytelling skills with a keen sense for crafting cohesive, future-looking narratives
• A track record of managing and mentoring high-performing marketing teams
• Proven experience collaborating with Sales, Product, and Customer Success teams
• Ability to facilitate executive-level discussions and presentations
• A balance of long-term vision and hands-on execution

Responsibilities

• Own and evolve Iterable’s platform narrative to clearly communicate value across audiences, channels, and the customer lifecycle
• Define and maintain Iterable’s key platform differentiation pillars — grounded in market dynamics, customer insights, and product strategy
• Partner closely with Product to influence roadmap direction and ensure feature development maps to market needs and messaging priorities
• Develop messaging and positioning frameworks that tie individual features and capabilities to a broader, cohesive story
• Lead the planning and execution of platform GTM initiatives — including launches, enablement, and cross-functional readiness
• Collaborate with Sales, Customer Success, and RevOps to ensure consistent, impactful storytelling across the buyer and customer journey
• Manage and grow a high-performing team of platform product marketers, with a focus on coaching, career development, and strategic thinking
• Build scalable processes for messaging alignment, competitive analysis, launch planning, and narrative development
• Monitor evolving market trends, competitor movements, and customer feedback to proactively shape messaging and influence strategy
• Partner with Demand Gen, Content, and Brand teams to develop compelling materials that support both inbound and outbound GTM motions

Preferred Qualifications

Experience in consulting, exposure to B2C or lifecycle marketing, or a reputation as a thoughtful coach and communicator

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation