Director of Marketing

Summary

Join Polar Analytics as Head of Marketing and lead all marketing efforts to achieve ambitious ARR milestones. This high-impact role reports directly to the CEO and involves building a scalable demand generation engine, driving ABM success, optimizing top-of-funnel strategies, and leading a high-performing marketing team. You will design and execute marketing campaigns, identify and scale new acquisition channels, and collaborate with sales to ensure smooth lead handoff. As a marketing leader, you will shape the go-to-market strategy, refine messaging and positioning, and oversee content and PR efforts. This role requires a proven track record in B2B SaaS marketing, expertise in demand generation, and experience with ABM. You will be data-driven, analytical, and aligned with sales, possessing a revenue mindset. The ideal candidate is a builder and leader with experience marketing to SMB or mid-market customers.

Requirements

• You're a proven SaaS marketing leader: 8+ years in B2B SaaS marketing with 3+ years in a demand gen leadership role (e.g. Head/VP of Marketing, Director of Growth). You have owned pipeline or revenue targets and delivered on them. (In your last role, you can point to specific SQL or revenue numbers you drove quarter over quarter.)
• You're a demand generation expert: Deep expertise in building scalable lead gen engines. You know how to allocate budget across channels to hit SQL/MQL goals, and how to optimise each stage of the funnel. You’ve successfully grown lead volume while improving metrics like CAC, LTV, payback period, conversion rates, etc
• You've build the ABM & Enterprise playbook: Hands-on experience with Account-Based Marketing or selling to mid-market/enterprise customers. You know how to segment and prioritise accounts, personalise outreach at scale, run multi-channel ABM campaigns, and measure account engagement
• You're data-driven & analytical: You make decisions based on data and experimentation. Comfortable with marketing analytics and attribution modelling (CAC, LTV, MER, cohort analysis). Proficient with tools like HubSpot/Salesforce, marketing automation, and ideally our own platform (you’ll be a power user of Polar Analytics!). Fluency in marketing KPIs is a must – you measure what matters and aren’t afraid of spreadsheets/SQL to get answers
• You're aligned to sales and have a revenue mindset: Track record of tightly aligning with sales teams. You’ve implemented processes for lead scoring, SLAs, and feedback loops with Sales. You think in terms of revenue, not just leads – always considering downstream conversion and quality. (Experience managing or working closely with SDR/BDR teams is a plus.)
• You’re a builder and leader: You’ve hired and developed marketing teams, and thrive in a fast-paced, unstructured environment. You combine strategic thinking with a roll-up-your-sleeves attitude – whether that’s writing a landing page brief or diving into campaign data, you lead by example. Importantly, you act like an owner, taking initiative and accountability to drive results without waiting for direction

Responsibilities

• Build & Scale Demand Generation Engine: Own our SQL/pipeline targets end-to-end. Design and execute a repeatable demand generation machine that efficiently converts spend into pipeline and revenue. This includes experimenting with channels (outbound, paid social/search, content, partners) and optimising CAC for a faster payback. You’ll ensure we have the campaigns, tools, and analytics in place to consistently hit our lead and pipeline goals
• Drive ABM Success: Lead our pivot to an Account-Based Marketing approach. Define our target account list and ICP, craft multi-touch campaigns (personalised outbound, targeted ads, content, events) to move accounts from Aware ➡️ Interested ➡️ Closed-Won. You’ll operationalise the ABM playbook and iterate on it to open up pipeline from bigger mid-market accounts. Early success here will be critical to hitting our ambitious growth targets
• Optimise Top-of-Funnel & New Channels: Take our top-of-funnel to the next level. Today ~65% of our leads come via word-of-mouth and SEO (great, but not infinitely scalable). You will identify and scale new acquisition channels – whether that’s creative outbound sequences, strategic partnerships (e.g. agency referrals), or novel campaigns (we’ve seen promising results with an AI-powered email outreach program that you can expand). Your goal is to unlock predictable lead flow beyond organic inbound
• Team Leadership & Cross-Functional Collaboration: Build and mentor a high-performing marketing team. As we grow, you’ll hire and coach specialists across demand gen, product marketing, content, etc. instil a data-driven, experimentation culture in the team. You’ll also work hand-in-hand with Sales, ensuring smooth lead handoff, unified messaging, and shared accountability for revenue. (Bonus if you’ve managed SDRs or sales dev before – you’ll have input on our outbound strategy too.)
• Strategic Leadership & Positioning: As part of the leadership team, you’ll shape our overall go-to-market strategy. Refine our messaging and positioning to resonate with e-commerce brands. Oversee content and PR efforts that bolster our brand ( with a bias toward content that fuels demand gen ). Continuously analyse marketing performance metrics, report to the exec team, and double down on what works. In short, act like an owner of the marketing function, with an eye on efficient growth and ROI at all times

Preferred Qualifications

You have Industry & domain knowledge: Experience marketing products to SMB or mid-market customers (ACVs in the ~$10K–50K range, short sales cycles) is highly preferred. E-commerce or MarTech domain experience is a bonus (understanding the mindset of Heads of eCom/Digital and the Shopify ecosystem can ramp you up faster). Regardless, you have a keen interest in e-commerce/DTC and emerging trends (we’re leveraging AI heavily – you should be excited by the possibilities of new tech to engage customers)

Benefits

• 5 weeks of vacation
• Competitive salary & equity
• Latest MacBook
• Remote Office Upgrade budget to spend in your first year to ensure you have the best environment possible to work in
• Private Health Insurance – Based on your location
• Company-Wide Offsites Every 6 Months – Align on vision and strengthen our team bonds