Project Growth is hiring a
Director of Marketing in Egypt

Logo of Project Growth
Director of Marketing
🏢 Project Growth
💵 $90k-$160k
📍Egypt
📅 Posted on Jul 11, 2024

Summary

The job is for a Director of Marketing with a minimum of 5 years' experience in B2B marketing, reporting to the CEO. Key responsibilities include managing paid media, organic content, customer lifecycle, analyzing conversion events, tracking campaign performance, conducting A/B testing, and collaborating with the creative team. The role offers career growth opportunities.

Requirements

  • 5+ years in B2B marketing, with at least 2 of those for a nice-looking brand that you're proud of
  • Team management experience — you've hired and fired people
  • 1-2 years of experience in managing paid advertising campaigns
  • Proficient in HubSpot
  • Ability and track record of managing a creative team
  • Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics
  • Proficient in using formulas in Google Sheets
  • Be comfortable leading the team in generating B2B content
  • Knowledgeable in conducting A/B testing for landing page optimization
  • Experience in building out wireframes/mock-ups in Figma/Miro/Similar
  • Experience in managing B2B lifecycle
  • Strong communication skills and the ability to work effectively in a remote environment
  • Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

Responsibilities

  • Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)
  • Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)
  • Manage our Customer Lifecycle Manager
  • Analyze conversion events using Google Analytics to inform campaign strategies
  • Track and report on campaign performance metrics weekly
  • Maintain and update performance dashboards with the latest data
  • Conduct A/B testing for landing pages to optimize conversion rates
  • Give thorough feedback in Figma to the landing page designers
  • Help our agency implement a new brand
  • Keep all parts of our org aligned to the new brand guidelines
  • Dive into HubSpot and architect out new funnels
  • Work alongside the creative team to get assets made
  • Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

Benefits

This role offers a clear path for professional growth, mentored by our CEO who comes from a marketing background

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