Marketing Director

Summary

Join our fun team as we hire a Director of Marketing who has a background in B2B and is excited to learn from smart people in an incredibly fast-paced environment. In this role, you'll report to our CEO and ensure that the entire marketing team is moving in lockstep.

Requirements

• 5+ years in B2B marketing, with at least 2 of those for a nice-looking brand that you're proud of
• Team management experience — you've hired and fired people
• 1-2 years of experience in managing paid advertising campaigns
• Proficient in HubSpot
• Ability and track record of managing a creative team
• Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics
• Proficient in using formulas in Google Sheets
• Be comfortable leading the team in generating B2B content
• Knowledgeable in conducting A/B testing for landing page optimization
• Experience in building out wireframes/mock-ups in Figma/Miro/Similar
• Experience in managing B2B lifecycle
• Strong communication skills and the ability to work effectively in a remote environment

Responsibilities

• Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)
• Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)
• Manage our Customer Lifecycle Manager
• Analyze conversion events using Google Analytics to inform campaign strategies
• Track and report on campaign performance metrics weekly
• Maintain and update performance dashboards with the latest data
• Conduct A/B testing for landing pages to optimize conversion rates
• Give thorough feedback in Figma to the landing page designers
• Help our agency implement a new brand
• Keep all parts of our org aligned to the new brand guidelines
• Dive into HubSpot and architect out new funnels
• Work alongside the creative team to get assets made
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives