School of Traditional Skills is hiring a
Director of Marketing

Summary

The School of Traditional Skills is seeking an experienced Director of Marketing to lead their marketing efforts and drive growth. The role requires a seasoned marketing professional with prior experience as a Director of Marketing or CMO, along with a strong track record in managing marketing strategies for young growing companies. The ideal candidate should have skills in email marketing, content marketing, live events, direct response advertising, SEO, data-driven decision making, and scaling revenue in the startup environment.

Responsibilities

• Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Supervise the marketing department and provide guidance and feedback to team members and vendors
• Develop and execute systems and procedures for marketing data analytics
• Prepare regular reports and presentations on marketing metrics for the Executive Team
• Ensure effective strategies are being applied to: Digital Marketing, Social Media Marketing, Content Marketing (Blogging), Copywriting, Email Marketing, Webinar Marketing, Affiliate Marketing, Live Event Marketing
• Ensure our brand message is relevant, strong, and consistent across all marketing channels
• Identify opportunities to reach new market segments and expand user growth
• Conduct general market research to keep abreast of trends and competitors’ marketing movements
• Participate in the quarterly and annual planning of company objectives
• Set, monitor, and report on development plans and goals for the Marketing Team Members
• Build a highly efficient team of marketing professionals in accordance with overall company objectives
• Create a solid network of strategic partnerships
• Drive growth and lifecycle marketing initiatives to maximize customer acquisition and retention
• Utilize performance marketing techniques to optimize campaigns and drive measurable results
• Leverage data and analytics to inform decision-making and continuously improve marketing strategies
• Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts
• Manage budgets and allocate resources effectively to achieve marketing objectives