WillowTree is hiring a
Growth Marketing Director, Remote - United States

Summary

The Adobe Growth Director will be a senior-level expert on MarTech projects at WillowTree, managing multiple projects, teams, and clients while driving growth and revenue. The role requires extensive experience with the Adobe ecosystem and various digital marketing tools, as well as talent management experience.

Requirements

• Experience with several relevant platforms within the Adobe Experience Platform ecosystem: Adobe Real-time CDP, Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics
• Advanced knowledge of various digital marketing tools and channels, including analytics, attribution, ad serving, CDPs, push/SMS/in-app, email marketing, social media
• Developed and led multi-phase projects with various client partners across industries
• Talent management experience including hiring, performance management, and leadership development for diverse teams
• An excellent writer with phenomenal communication and storytelling skills
• Expertise with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, testing & optimization, etc
• Demonstrated success in planning and deploying integrated digital marketing or communications campaigns to drive acquisition, increase retention, and improve customer lifetime value (CLV)
• Ability to travel onsite to our office locations and clients (estimated 3-5 business days per quarter)

Responsibilities

• Advances WillowTree's Adobe practice in alignment with a comprehensive and compelling vision; develops structures and ceremonies to track measurable progress against bringing that vision to fruition
• Leverages extensive in-platform experience to own tool implementation, integration, or execution projects within the Adobe stack (including Real-time CDP, Adobe Campaign, Journey Optimizer, Marketo Engage, Adobe Analytics, or Customer Journey Analytics)
• Operates as a strategic and supportive consultant for clients while driving growth processes, innovative marketing trends, and an evolutive approach to delivery
• Elevates Adobe stack expertise across the practice by crafting and presenting training materials for team members, including platform skills and delivery best practices
• Manages multiple projects and teams by providing strategic direction, marketing expertise, and in-platform execution in support of approximately $3M to $5M in revenue
• Identifies expansion opportunities and supports sales/contract discussions when pursuing increased engagement based on outstanding client needs
• Nurtures relationships with client stakeholders to align on project priorities, generate positive business outcomes, and serve as an intermediary for continuous feedback
• Responsible for the successful delivery of projects in their portfolio while coaching account leads to operate autonomously, on time, and within scope

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)