Remote Director of Marketing

Summary

The Director of Marketing role involves wearing multiple hats, including demand generation, growth marketing, brand marketing, customer marketing, product marketing, field marketing, and being the core backbone of the product-led/land & expand growth motion. The person in this role will use OKRs to focus and prioritize, work with various teams to develop a product-led flywheel, use data-driven strategies to measure adoption and reduce CAC, experiment to establish new growth channels, and refine the voice and message for the customer base. The company is remote first with physical offices in the Bay Area and India.

Requirements

• Motivated with remarkable or extraordinary career achievements
• Experience in building and managing high-performance teams
• Can recite successful campaigns and tell their stories
• Grit and perseverance for career growth
• Data-driven with understanding of technology
• Understanding of PLG from a growth marketing perspective
• Failed in the past and learned from failures
• Teacher and inspired by making others great

Responsibilities

• Run demand generation, growth marketing, brand marketing, customer marketing, product marketing, field marketing
• Develop a product-led flywheel
• Use data-driven strategies to measure adoption and reduce CAC
• Establish new growth channels
• Refine the voice and message for the customer base