Director of Marketing & Communications

Summary

Join CALSTART, a mission-driven organization focused on transportation decarbonization, as their Marketing Director. Lead the strategy and execution of marketing initiatives to support CALSTART’s programs and member-driven projects, focusing on raising awareness and driving stakeholder engagement. The ideal candidate will have 10+ years of experience in marketing leadership, expertise in digital and content marketing, and a proven track record of creating innovative and results-oriented marketing. Responsibilities include developing and executing marketing campaigns, managing social media strategy, creating marketing materials, collaborating with cross-functional teams, analyzing marketing performance, and overseeing marketing budgets. The position requires a Bachelor’s degree in a related field and strong communication and project management skills. A strong preference is given to candidates based in the PST or willing to work PST hours.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of experience in marketing leadership, with a proven track record of managing successful marketing initiatives
• Expertise in social media strategy, including content creation, audience engagement, and performance analysis
• Strong background in digital marketing, including email campaigns, SEO, content marketing and analytics
• Exceptional project management skills, with the ability to balance competing priorities and deadlines
• Strong written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences

Responsibilities

• Develop strategies and execute marketing campaigns to promote CALSTART’s programs, technical projects, and policy initiatives
• Collaborate with program leads to identify target audiences, create key messaging, and define outreach approaches to drive engagement
• Ensure marketing initiatives amplify the impact and visibility of CALSTART’s work to stakeholders and partners
• Design and implement Marketing campaigns that are measurable, with an eye toward continuous optimization opportunities and gathering insights through analytics
• Lead CALSTART’s social media strategy across all platforms, ensuring consistent messaging and engagement
• Create and oversee the execution of social media campaigns tailored to highlight key programs and initiatives
• Monitor social media trends, analyze performance metrics, and adjust strategies to maximize audience reach and impact
• Manage multi-channel campaigns to raise awareness of CALSTART’s programs and projects
• Develop high-quality marketing materials, such as reports, case studies, infographics, and videos, to support program goals
• Utilize email marketing and other digital platforms to deliver targeted and engaging content to stakeholders
• Partner with program managers and leadership to align marketing strategies with organizational priorities
• Support the business development and member services teams by creating materials and campaigns to drive member recruitment and retention
• Work with the policy team to effectively communicate CALSTART’s advocacy efforts and achievements
• Analyze marketing performance metrics, including social media engagement, campaign effectiveness, and audience reach, to refine strategies and improve outcomes
• Provide regular reports and insights to stakeholders and leadership on campaign results and marketing impact
• Oversee marketing budgets, ensuring efficient use of resources and alignment with program objectives
• Manage relationships with vendors and contractors to support specialized marketing needs

Preferred Qualifications

• Master’s degree
• Familiarity with the clean transportation or environmental sectors
• Experience marketing technical, policy-driven, or member-focused programs
• Proficiency with tools such as Salesforce, Marketing Cloud, Google Analytics, and social media management platforms

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave