Director of Oncology Marketing

Summary

Join Natera as the Director of Marketing and lead the strategy and execution for its Altera Comprehensive Genomic Profiling (CGP) product. You will develop differentiated value propositions, collaborate with cross-functional teams, and drive integrated marketing campaigns to establish Altera as a market leader. This role also involves supporting sales enablement and contributing to Natera's overall CGP narrative. The position requires a strong understanding of genomic profiling and its clinical applications, along with proven success in developing and executing CGP-focused marketing strategies. The position is remote, with up to 25% travel required. Natera offers competitive benefits, including comprehensive medical, dental, vision, life, and disability plans, as well as free testing for employees and their families.

Requirements

• Bachelor’s degree in life sciences required; MBA or PhD preferred
• 10+ years of experience in diagnostics, biotech, or pharmaceutical marketing, with a focus on oncology or genomics
• Willingness to travel up to 25% for conferences, customer engagements, and internal collaboration
• Strong understanding of genomic profiling, its clinical application, and impact
• Proven ability to build and execute successful CGP-focused marketing strategies
• Exceptional communication and cross-functional collaboration skills
• Strong leadership, strategic thinking, and analytical capabilities
• Ability to clearly communicate complex scientific concepts in an accessible manner
• Demonstrated success in thought leadership development and stakeholder engagement
• A customer-centric mindset with a passion for advancing precision medicine
• Executive presence and ability to lead initiatives across the enterprise

Responsibilities

• Develop and execute strategic and tactical marketing plans for Altera (CGP)
• Collaborate with product, sales, and medical teams to align messaging and market positioning
• Monitor product performance, identify market opportunities, and implement initiatives to close gaps
• Drive the creation of impactful marketing collateral, digital assets, and sales tools
• Manage agency relationships and lead the development of targeted CGP marketing campaigns
• Represent CGP within cross-portfolio initiatives and strategic discussions
• Present campaign plans, performance metrics, and updates to executive stakeholders
• Perform other duties as assigned

Preferred Qualifications

Experience in CGP or advanced diagnostics is strongly preferred

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!