Director of Product Management, Growth

Summary

Join Propelus, a healthcare compliance solutions company, as their Director of Product Management, Growth. This leadership role demands a unique blend of strategic thinking, analytical expertise, user empathy, and exceptional leadership. You will define the overarching growth vision and collaborate across the organization to accelerate Propelus's market trajectory. The position involves owning the strategy, execution, and optimization of the entire customer lifecycle, leveraging the product as the primary engine for sustainable business expansion. You will lead a culture of data analysis and experimentation to identify growth opportunities and inform strategic decisions. Success in this role requires proven experience in product management, particularly in leading growth initiatives within a B2B or B2C SaaS environment. The ideal candidate will have a strong track record of growing subscribers, lowering churn, and ensuring a world-class customer experience.

Requirements

• Proven track record (typically 10+ years) in product management, with a significant portion dedicated to leading growth initiatives in a B2B or B2C SaaS environment
• Expertise in a B2C subscription product line with a strong track record of growing subscribers, lowering churn and ensuring the customer experience is world-class
• Demonstrated success in defining and executing product-led growth strategies that resulted in substantial, measurable improvements in key metrics (e.g., user acquisition, conversion rates, activation, retention, ARR/MRR expansion)
• Strong leadership experience (typically 5+ years), including building, managing, mentoring, and inspiring high-performing product management or growth teams
• Expertise in quantitative analysis, statistical concepts, A/B testing, experimentation design, and leveraging analytics platforms (e.g., Pendo, Amplitude, Google Analytics) and BI tools
• Exceptional strategic thinking, hypothesis generation, and complex problem-solving capabilities
• Ability to translate high-level business goals into actionable growth strategies and tactics
• Outstanding communication (written and verbal), presentation, and interpersonal skills, with a proven ability to influence, negotiate, and align cross-functional teams and senior executive stakeholders
• Deep understanding of the full customer lifecycle in a recurring revenue (SaaS) context
• Strong familiarity with SaaS business models (e.g., freemium, free trial, subscription tiers), pricing psychology, and packaging strategies
• Solid technical fluency and ability to engage effectively with engineering counterparts on technical solutions and trade-offs
• Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Computer Science, Statistics, Engineering) or equivalent compelling practical experience

Responsibilities

• Define, articulate, and champion Propelus's overarching product-led growth strategy, ensuring tight alignment with company objectives and market opportunities
• Set ambitious, quantifiable growth targets and develop comprehensive, data-informed plans to achieve them
• Partner with Marketing to grow freemium Basic Accounts and use PLG motions and approaches to accelerate conversion of basic account holders or new users into paid subscribers
• Direct and oversee strategies and initiatives across the complete customer journey – driving user acquisition, activation, engagement, retention, and monetization through continuous product optimization and experimentation
• It is key to continue to lower customer attrition and ensure customer retention
• Foster and lead a culture of deep data analysis, leveraging user behavior insights, funnel analysis, cohort analysis, and experimentation results to identify high-impact growth opportunities and inform strategic decisions
• Oversee the definition, tracking, and reporting of key growth KPIs to executive leadership
• Lead the strategy and operational framework for continuous, high-velocity experimentation (e.g., A/B/n testing, multivariate testing) to optimize the product experience, conversion rates, user onboarding, feature adoption, and overall customer journey
• Cultivate a rapid iteration and learning mindset within the team and across collaborating departments
• Build strong, collaborative partnerships and drive strategic alignment with Marketing, Engineering, Sales, Design, Data and Core Product Management teams to ensure cohesive and effective execution of growth strategies
• Effectively communicate the growth vision, progress, and critical insights to executive leadership and across the entire organization
• Maintain and deepen the organization's understanding of customer needs, pain points, motivations, the competitive landscape, and evolving SaaS/industry trends to ensure Propelus maintains a significant competitive advantage
• Champion user research and direct customer feedback loops
• Guide the identification, prioritization, and execution of product enhancements and features specifically aimed at improving acquisition funnels, activation rates, long-term retention, and identifying/optimizing upsell/cross-sell opportunities to maximize customer lifetime value (LTV)
• Oversee the continuous improvement of the user onboarding experience

Preferred Qualifications

• Experience managing growth for products with complex usage patterns, network effects, or marketplace dynamics
• Direct experience with specific growth hacking techniques, channels (SEO, SEM, viral loops), and marketing automation tools
• Experience owning and managing significant budgets for growth programs or tooling
• Master's degree (MBA or relevant technical/quantitative field)
• Experience in online education, LMS and healthcare continuing education

Benefits

• Professional development allowance to help you grow in the ways that mean the most to you
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent
• 401K with company matching, as well as financial planning education and resources
• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents
• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services