Director of Product Marketing, L&D Solutions

Summary

Join Smartcat, a dynamic Series C company, as the Director of Product Marketing for Learning & Development. You will lead the go-to-market strategy for Smartcat's products and solutions designed for L&D teams, shaping how the company presents itself as the essential AI platform for global learning content creation, onboarding, and continuous upskilling. This role involves crafting end-to-end narratives, building marketing strategies, and creating content that connects business outcomes to platform capabilities. You will also lead key product launches, refine messaging, and ensure the voice of the L&D leader shapes Smartcat's roadmap and evolution. This is an individual contributor role reporting directly to the VP of Global Marketing.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS—ideally with experience targeting HR, L&D, or enablement functions
• Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes
• A strong understanding of the L&D function—its goals, tools, content needs, and measurement models
• Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways
• Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption
• A confident communicator and storyteller who can inspire internal teams and external buyers alike

Responsibilities

• Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas
• Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams
• Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement
• Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more
• Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans
• Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment
• Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development
• Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the L&D persona’s key use cases and challenges
• Audit existing messaging, solution collateral, and competitor positioning through the lens of learning and development buyers
• Align with Product, Sales, and Customer Success to understand top L&D-related priorities and identify areas of opportunity
• Deliver updated solution messaging for top L&D use cases, with defined personas, pain points, and clear value propositions
• Launch your first major GTM asset, campaign, or internal enablement initiative tied to a key L&D solution area
• Begin influencing roadmap conversations with insights from L&D stakeholders and industry trends
• Lead the rollout of a full L&D-focused solution—complete with internal enablement, external positioning, and campaign support
• Establish scalable processes for future launches and narrative development across L&D solutions
• Become the go-to expert on how Smartcat empowers learning and development teams to drive impact at scale

Preferred Qualifications

Bonus if you’ve worked with AI-powered tools or marketed transformation-driven enterprise solutions

Benefits

• Fully remote team
• We are a global team of 200+ enthusiastic people spread across 30+ countries
• We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon
• Innovating a $100 Billion industry
• Smartcat’s innovative approach towards multilingual content, taps into a $100B industry
• Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost
• High impact role enabling innovation and inclusion in organizations
• You will enjoy building with us
• You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide
• Join the rocketship to scale-up 10x and beyond together
• We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation
• Our journey isn’t for the faint of heart
• We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here
• Smartcat Culture : Where Diversity Meets High Performance
• At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication
• We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work
• Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment