amika is hiring a
Director of Retail Education + Events

Summary

The job is for a Director of Retail Education and Events at amika, a Brooklyn-born haircare brand. The role involves developing education strategies for retail partners like Sephora US & Canada, creating training content, leading field trainings, owning event strategy, and partnering with cross-functional teams. The position requires 10+ years of experience in the retail training space, preferably in haircare or skincare, and strong communication skills.

Requirements

• Minimum 10+ years’ experience in the retail training space; haircare or skincare strongly preferred
• Up to 35% travel required
• Sephora experience & relationships at corporate level required
• Expert knowledge of developing trainings for retail partners
• Inspirational leadership style with excellent ‘classroom’ and training skills
• Excellent verbal and written communication skills; confidence when addressing both key stakeholders and new audiences alike
• Strategic thinker with examples of solving problems and taking initiative
• Outstanding team player who is able to work collaboratively with all internal & external partners
• Flexible and adaptable with the ability to embrace and facilitate change

Responsibilities

• Build out Education strategy with retailer-specific needs – by season, launch, and year
• Map out Education deliverables with resources needed to support retailer expectations
• Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
• Develop solution-oriented, forward-thinking programs to meet ever-changing business needs
• Develop training content & curriculum for retailers & field team to support
• Gratis planning & execution to support core & newness
• Discover new ways to educate remotely via technology, including webinars, zoom, etc
• Lead Sephora corporate trainings: New Store Opening guidelines, Expert Trainings, Webinars, or virtual trainings
• Assist with tailoring assets for International retail use
• Lead field training calls for product launches & events
• Partner with Accounts team to develop retail budget for gratis, carstock, sampling, etc
• Support Territory Brand Managers for elevated training opportunities
• Own store-level & FSC event strategy
• Partner with cross-functional teams for large-scale events, such as Store Leadership or Education Conferences
• Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
• Facilitate elevated events and trainings

Benefits

$115,000 - $130,000 + benefits