Senior Digital Marketing Director

Summary

Apollo, Canada's largest digital-first insurance company, is seeking a data-driven E-Commerce Marketing Director with extensive ecommerce knowledge and experience managing teams. The candidate will optimize e-commerce and purchase flows, manage PPC and SEO initiatives, and identify customer targeting and segmentation strategies to increase revenue and growth. The ideal candidate has a minimum of 10+ years in marketing with over 5+ years in management/leadership role.

Requirements

• Seasoned professional in the digital retailing market, with both business-to-business (B2B) and business-to-consumer (B2C) experience a plus
• Extensive knowledge of ecommerce tactics and technologies
• Must be a data expert with the ability to interpret data and draw conclusions to implement new e-commerce strategies
• Proven leader with experience managing teams, collaborating cross-functionally and executing large e-commerce projects
• Demonstrate strong business judgment and decision-making skills
• Ability to identify, prioritize, and articulate the highest impact initiatives
• Proven success developing, executing, and maintaining sophisticated digital e-commerce brand strategies with a focus on near and mid-term growth
• Minimum of 10+ yrs in marketing with over 5+ yrs of experience in management / leadership role
• Degree in business or marketing (or equivalent level of education)

Responsibilities

• Establish best practices for e-commerce conversion and drop off points in the upper and lower funnel
• Lead the design, implementation, and evaluation of CRM marketing lifecycle campaigns
• Create framework to continuously monitor and optimize campaigns to ensure alignment with business strategy and priorities
• Work closely with the Partnerships team to implement scalable campaigns to drive conversions
• Manage PPC and SEO initiatives and campaigns
• Prepare regular reporting and identify key insights to share with senior management
• Identify and manage customer targeting and segmentation strategies and maintain list health and performance
• Contribute and provide best practices on how to use content and community to drive the right audience into our ecommerce funnel
• Merchandising of insurance products (including how we describe and position our products for e-commerce)
• Optimize the purchase experience and user journey for conversion
• Cross-selling other products (like financial products) to our user base
• Partner closely with Marketing, Sales, Technology, Partnerships and Product teams to optimize our e-commerce and purchase flows
• Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner

Preferred Qualifications

• SaaS experience
• Experience in the Insurance or Financial Services Sector
• Experience with SMS marketing, and other marketing technologies

Benefits

• Competitive salary & Bonus
• Development programs & Licensing Support
• Remote-first culture
• Company social events
• Extended Medical, Dental and Vision care
• Monthly Wellness Program
• Autonomy, growth, and the ability to make an impact
• Community volunteers days