Director of Solution Marketing

Summary

Join AlphaSense's Marketing team as the Director of Solution Marketing, driving positioning, messaging, and go-to-market strategies for industry-leading solutions. This critical role involves defining and executing marketing strategies that resonate with specific audiences. The ideal candidate possesses deep B2B enterprise software understanding and a proven track record of crafting compelling narratives. You will lead GTM strategy development and execution, collaborating with cross-functional teams. This high-impact role focuses on pipeline generation and deal acceleration, requiring 8+ years of experience in solution/product marketing within a B2B technology environment. AlphaSense offers a competitive salary, performance-based bonuses, equity, and a generous benefits program.

Requirements

• 8+ years of experience in solution and/or product marketing, preferably in a B2B technology environment
• Proven track record of successfully building and executing solution GTM strategies for strategic audiences, segments, or personas
• Strong collaboration skills with experience working alongside Sales, Demand Generation, Customer Success, Product, and other Marketing departments
• Data-driven approach with the ability to measure GTM success and optimize future strategies based on analytics
• Experience building and leading high-growth teams
• Excellent project management, organizational, and multitasking skills
• Customer-obsessed storyteller with a passion for building exceptional GTM strategies that drive results

Responsibilities

• Deep Customer Knowledge: Use market research, product analytics, customer interviews, and other resources to become experts on our buyers’ needs, goals, motivations, and technology requirements
• Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats
• Use insights to inform product positioning, marketing strategies, and product development
• Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers
• Ensure messaging aligns with the needs and pain points of each audience to drive engagement and conversion
• Solution Positioning & Messaging: Craft clear, compelling positioning and messaging for our solutions that differentiate us in the market
• Work closely with Product, Sales, and Customer Success teams to ensure alignment and consistency across all touchpoints
• Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies that incorporate new product launches, feature releases, and solution enhancements
• Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption
• Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, one-pagers, webinars, blogs, videos, infographics, and more
• Ensure content is aligned with the needs of target audiences and reflects the brand voice
• Sales Enablement: Partner with sales enablement teams to develop effective tools, training, and content that empowers sales to communicate the value of our solutions to prospects and customers
• Create and deliver presentations, sales collateral, and case studies that showcase customer success and ROI
• Product Strategy Influence — champion our customers’ needs to inform product strategy and roadmap to better service our target audience
• Work with the Product Marketing and Product team to validate new product hypotheses and create GTM motions that can scale
• Demand Generation and Customer Expansion Support: Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities
• Collaborate with Revenue Marketing and Customer Marketing teams to drive product adoption, upsell, and expansion of new and existing features
• Cross-Functional Collaboration: Work closely with Product, GTM, Marketing,, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy

Benefits

• Performance-based bonus
• Equity
• A generous benefits program