πUnited States
Senior Director, Marketing

Experian
πRemote - United States
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Summary
Join Experian Marketing Services as a high-performing marketing team manager, reporting to the Chief Marketing Officer. Lead core messaging and content creation, oversee go-to-market strategies, and serve as a strategic partner for product, sales, and marketing. Represent the market's voice by understanding customer needs and the competitive landscape. Develop and maintain content assets, create cross-channel marketing strategies, and define packaging and commercialization strategies. Collaborate with various teams to execute marketing programs and integrate insights into win/loss analysis and new product business cases. Manage and mentor a team, overseeing resource allocation and departmental priorities. This is a remote position.
Requirements
- 12+ years in product marketing, solutions marketing, strategy or related field
- 8+ years directly managing a team
- Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology
- Experience working with technical or complex products as a trusted partner to both product and sales teams
- Experience scoping and implementing AI within marketing processes
- Experience navigating and driving success against goals
- Experience communicating at all levels of the organization and managing complex programs
Responsibilities
- Own product and partner messaging that clearly communicates value to targeted market segments across multiple channels
- Lead the development and upkeep of content assets, including pitch decks, case studies, product sheets, videos, and whitepapers
- Create cross-channel marketing strategies that drive pipeline growth and revenue
- Define packaging and commercialization strategies to simplify the customer buying experience
- Collaborate with sales, product, marketing, and external partners to execute marketing programs efficiently
- Integrate customer, competitive, and industry insights into win/loss analysis and new product business cases
- Guide jargon-free messaging that makes complex topics simple and accessible
- Manage and mentor a team, overseeing resource allocation and departmental priorities
Benefits
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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