Senior Director, Marketing

Experian Logo

Experian

πŸ“Remote - United States

Summary

Join Experian Marketing Services as a high-performing marketing team manager, reporting to the Chief Marketing Officer. Lead core messaging and content creation, oversee go-to-market strategies, and serve as a strategic partner for product, sales, and marketing. Represent the market's voice by understanding customer needs and the competitive landscape. Develop and maintain content assets, create cross-channel marketing strategies, and define packaging and commercialization strategies. Collaborate with various teams to execute marketing programs and integrate insights into win/loss analysis and new product business cases. Manage and mentor a team, overseeing resource allocation and departmental priorities. This is a remote position.

Requirements

  • 12+ years in product marketing, solutions marketing, strategy or related field
  • 8+ years directly managing a team
  • Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology
  • Experience working with technical or complex products as a trusted partner to both product and sales teams
  • Experience scoping and implementing AI within marketing processes
  • Experience navigating and driving success against goals
  • Experience communicating at all levels of the organization and managing complex programs

Responsibilities

  • Own product and partner messaging that clearly communicates value to targeted market segments across multiple channels
  • Lead the development and upkeep of content assets, including pitch decks, case studies, product sheets, videos, and whitepapers
  • Create cross-channel marketing strategies that drive pipeline growth and revenue
  • Define packaging and commercialization strategies to simplify the customer buying experience
  • Collaborate with sales, product, marketing, and external partners to execute marketing programs efficiently
  • Integrate customer, competitive, and industry insights into win/loss analysis and new product business cases
  • Guide jargon-free messaging that makes complex topics simple and accessible
  • Manage and mentor a team, overseeing resource allocation and departmental priorities

Benefits

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

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