Senior Director, Marketing

Summary

Join Experian Marketing Services as a high-performing marketing team manager, reporting to the Chief Marketing Officer. Lead core messaging and content creation, oversee go-to-market strategies, and serve as a strategic partner for product, sales, and marketing. Represent the market's voice by understanding customer needs and the competitive landscape. Develop and maintain content assets, create cross-channel marketing strategies, and define packaging and commercialization strategies. Collaborate with various teams to execute marketing programs and integrate insights into win/loss analysis and new product business cases. Manage and mentor a team, overseeing resource allocation and departmental priorities. This is a remote position.

Requirements

• 12+ years in product marketing, solutions marketing, strategy or related field
• 8+ years directly managing a team
• Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology
• Experience working with technical or complex products as a trusted partner to both product and sales teams
• Experience scoping and implementing AI within marketing processes
• Experience navigating and driving success against goals
• Experience communicating at all levels of the organization and managing complex programs

Responsibilities

• Own product and partner messaging that clearly communicates value to targeted market segments across multiple channels
• Lead the development and upkeep of content assets, including pitch decks, case studies, product sheets, videos, and whitepapers
• Create cross-channel marketing strategies that drive pipeline growth and revenue
• Define packaging and commercialization strategies to simplify the customer buying experience
• Collaborate with sales, product, marketing, and external partners to execute marketing programs efficiently
• Integrate customer, competitive, and industry insights into win/loss analysis and new product business cases
• Guide jargon-free messaging that makes complex topics simple and accessible
• Manage and mentor a team, overseeing resource allocation and departmental priorities

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays