Senior Director, Marketing

Summary

Join Couchbase as the Senior Director, Marketing - Americas (AMER) and lead marketing efforts across the region. This pivotal role involves developing and executing regional marketing strategies, managing major cloud providers, and driving demand generation. You will collaborate with sales leadership, global teams, and partners to achieve pipeline goals and optimize marketing investments. The position requires building a high-performing marketing team, managing the regional budget, and reporting on marketing efficacy. This remote role, based in the US, reports to the Chief Marketing Officer and is instrumental in building a best-in-class marketing organization. The ideal candidate is a strategic thinker with hands-on execution capability and proven team leadership experience in enterprise technology marketing.

Requirements

• 7+ years of experience in B2B marketing, with 5+ years in a regional or field marketing role
• Demonstrated success in driving demand generation and achieving measurable pipeline growth
• Experience working in high-growth enterprise technology or software companies, ideally targeting developers or architects
• Results-oriented with a strong sense of accountability
• Highly collaborative, proactive, and adaptable
• Strong analytical mindset, capable of making data-driven decisions
• Strong strategic planning and tactical execution skills
• Proven ability to build highly effective working relationships with sales, partners, and cross-functional teams
• Expertise in marketing automation tools (e.g., Marketo, Salesforce) and analytics platforms
• Exceptional communication skills, including the ability to articulate complex ideas clearly and persuasively

Responsibilities

• Develop and execute America's marketing strategies that align with the global marketing plan and drive measurable results
• Achieve pipeline generation goals for new customers and expansions while optimizing marketing investments for maximum efficiency
• Adapt global initiatives to suit regional needs, address industry-specific nuances, and grow market presence and awareness
• Support regional territory planning to optimize pipeline coverage and sales acceleration
• Execute campaigns, programs, and content to drive demand across key territories, verticals, and segments
• Collaborate with global teams to implement full-funnel marketing programs, including webinars, digital campaigns, partner initiatives, and public relations
• Use account-based marketing to engage high-priority accounts and accelerate deal cycles
• Plan and manage events such as trade shows, conferences, and other activities to generate leads, promote the brand, and engage customers
• Ensure effective lead management and follow-up processes with Sales Development Representatives (SDRs), sales teams, and partners
• Develop and manage Americas marketing budget
• Monitor, analyze, and report on marketing efficacy, using data to drive continuous improvement
• Collaborate with field leadership to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories
• Work directly with marketing and sales operations to ensure consistent lead flow
• Build a high performance marketing team with role clarity and accountability
• Proactively negotiate resources and deliverables across the organization
• Ensure alignment and collaboration with the corporate marketing teams
• Supervise, mentor, and lead a small team of employees and contractors

Benefits

• Generous Time Off Program - Flexibility to care for you and your family
• Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
• Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
• Career Growth - Be valued, Create value approach
• Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees