Lunit Global is hiring a
Director of Strategic and Product Marketing, Remote - United States

Summary

The job is for a Director of Strategic and Product Marketing for Lunit's Oncology Group, focusing on AI-powered oncology solutions. The role involves developing marketing strategies, product positioning, messaging, content development, go-to-market planning, sales enablement, KOL engagement, and more. This is a remote role based in the US.

Requirements

• 8+ years of experience in marketing roles, with at least 5 years in strategic or product marketing within the healthcare, biotech, or diagnostic industry
• Bachelor's degree in Marketing, Business, Life Sciences, or a related field (advanced degrees in biology-related fields preferred)

Responsibilities

• Conduct thorough market analysis to understand industry trends, competition, and customer needs in the precision oncology and AI-medical device/ diagnostic space
• Develop comprehensive marketing strategies and plans in collaboration with product teams to drive product differentiation and market penetration
• Craft compelling messaging to effectively communicate the value proposition and applications of our products with both biopharma and clinical segments
• Lead the development of global go-to-market plans, including segmentation, targeting, and pricing strategies
• Collaborate with marcom, business development, sales, and medical affairs to ensure successful product launches
• Work closely with product, marcom, business development, sales, and medical affairs teams to develop effective sales aids, training, and educational materials to support the sales process
• Collaborate with medical affairs to conduct KOL advisory boards to gain insights into clinical needs and validate product/ go-to-market strategies

Preferred Qualifications

• MBA or advanced degree in Marketing, Business Administration, or Life Sciences
• Experience marketing AI-powered healthcare solutions or precision oncology products
• Knowledge of biomarkers, companion diagnostics, or immuno-oncology
• Familiarity with regulatory requirements for marketing medical devices or diagnostics
• Experience managing and developing high-performing marketing teams
• Familiarity with working in a ‘start-up’ environment