Twist Bioscience is hiring a
Director, Strategic Marketing and Business Analytics, Remote - United States
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Summary
Twist Bioscience is seeking a Strategic Marketing and Analytics Director to lead marketing strategies, data analysis, and foster a culture of data-driven decision making. The candidate should have 10+ years of experience in strategic marketing within the life sciences industry, strong communication skills, leadership abilities, and a passion for science and technology.
Requirements
- 10+ years of experience in strategic marketing within the life sciences or biotechnology industry
- Strong understanding of the synthetic biology market and its key applications
Responsibilities
- Lead the development and execution of a comprehensive portfolio and marketing strategy aligned with Twist Bioscience's business objectives and market opportunities
- Lead the product and marketing analytics function, fostering a culture of data-driven decision making and collaboration across the organization
- Bridge technology/product roadmaps to executive and customer facing communications
- Conduct in-depth market research and competitive analysis to identify new market opportunities and inform product marketing strategies
- Stay up-to-date on the latest marketing trends and technologies within the life sciences industry
- Develop and present market research and marketing reports to senior management, outlining key insights and recommendations for optimizing portfolio strategy and marketing effectiveness
- Conduct in-depth data analysis to identify opportunities for revenue growth, cost optimization, and process improvement
- Design and develop advanced analytical models and dashboards to track key business metrics, identify trends, and provide insights for optimizing performance
- Utilize data visualization tools to communicate complex data insights in a clear and concise manner to both technical and non-technical audiences
- Develop and maintain strong relationships with IT, finance, and other departments to ensure smooth data access and integration
- Stay up-to-date on the latest trends and technologies in business analytics and artificial intelligence
- Lead the development and implementation of a data governance framework to ensure data quality and security. Identify and implement new data-driven tools and technologies to enhance analytical capabilities
- Manage the marketing budget and identify opportunities for maximizing ROI
Preferred Qualifications
Experience in B2B, e-commerce, and digital marketing strategies and tactics, is desired
Benefits
The role is eligible for bonus, equity, and a generous benefits package
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