Twist Bioscience is hiring a
Director, Strategic Marketing and Business Analytics, Remote - United States

Summary

Twist Bioscience is seeking a Strategic Marketing and Analytics Director to lead marketing strategies, data analysis, and foster a culture of data-driven decision making. The candidate should have 10+ years of experience in strategic marketing within the life sciences industry, strong communication skills, leadership abilities, and a passion for science and technology.

Requirements

• 10+ years of experience in strategic marketing within the life sciences or biotechnology industry
• Strong understanding of the synthetic biology market and its key applications

Responsibilities

• Lead the development and execution of a comprehensive portfolio and marketing strategy aligned with Twist Bioscience's business objectives and market opportunities
• Lead the product and marketing analytics function, fostering a culture of data-driven decision making and collaboration across the organization
• Bridge technology/product roadmaps to executive and customer facing communications
• Conduct in-depth market research and competitive analysis to identify new market opportunities and inform product marketing strategies
• Stay up-to-date on the latest marketing trends and technologies within the life sciences industry
• Develop and present market research and marketing reports to senior management, outlining key insights and recommendations for optimizing portfolio strategy and marketing effectiveness
• Conduct in-depth data analysis to identify opportunities for revenue growth, cost optimization, and process improvement
• Design and develop advanced analytical models and dashboards to track key business metrics, identify trends, and provide insights for optimizing performance
• Utilize data visualization tools to communicate complex data insights in a clear and concise manner to both technical and non-technical audiences
• Develop and maintain strong relationships with IT, finance, and other departments to ensure smooth data access and integration
• Stay up-to-date on the latest trends and technologies in business analytics and artificial intelligence
• Lead the development and implementation of a data governance framework to ensure data quality and security. Identify and implement new data-driven tools and technologies to enhance analytical capabilities
• Manage the marketing budget and identify opportunities for maximizing ROI

Preferred Qualifications

Experience in B2B, e-commerce, and digital marketing strategies and tactics, is desired

Benefits

The role is eligible for bonus, equity, and a generous benefits package