Director, Oncology Patient Marketing

Summary

Join Corcept Therapeutics as their Patient Marketing Director to develop and execute patient marketing strategies for a new ovarian cancer product launch. Reporting to the Senior Director of Oncology Marketing, you will collaborate with cross-functional teams and external stakeholders. Responsibilities include leading patient marketing content development, creating social media strategies, building patient communities, and generating patient insights. You will also manage external vendors and agencies. This role requires deep experience in patient marketing campaigns, excellent communication and project management skills, and a strong understanding of healthcare regulations. The ideal candidate will have a Bachelor's degree in Marketing or a related field and 10+ years of experience in healthcare marketing, with at least 5 years in patient marketing, preferably in oncology.

Requirements

Applicants must be currently authorized to work in the United States on a full-time basis

Responsibilities

• Support the patient marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch
• Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among patients with ovarian cancer and their caregivers
• Lead all patient marketing content development across DSE and brand materials – including patient brochures, websites, testimonial videos, social media, etc. – ensuring alignment with all legal, regulatory, and compliance guidelines (e.g., Promotional Review Committee submissions and approvals), and management across personal and digital channels
• Create the patient social media strategy and build content and channels for patient content (e.g., Email marketing, digital/social, etc.) to build patient communities and provide them with relevant information. Leverage data analytics to analyze campaign performance, adjusting campaigns to improve effectiveness and reach
• Develop partnerships, in collaboration with Medical Affairs, patient advocacy organizations (PAOs), oncology support organizations, and community-based groups to broaden outreach and support efforts. Represent Corcept at patient advocacy events, health fairs, and other relevant patient and caregiver forums
• Lead patient insights generation including patient and caregiver focus groups and market research. Define research objectives and develop stimuli in collaboration with the Commercial Data & Analytics team in patient market research, to gain insights into the patient and caregiver journey, leveraging insights in patient marketing initiatives
• Collaborate closely with cross-functional stakeholders including Patient Support Services, Corporate Communications, Medical Affairs, Legal, and Compliance, to ensure patient marketing initiatives align with Commercial objectives and brand strategy
• Manage external vendors and agencies responsible for patient communication and educational initiatives to execute priority tactics and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessary

Preferred Qualifications

• Deep experience developing patient marketing campaigns across digital and traditional channels, including social media, SEO/SEM, email campaigns, and content creation
• High empathy, exceptional communication and interpersonal skills, with the ability to clearly convey complex information to patients and caregivers
• Excellent project management and leadership skills, with a track record of delivering results in a fast-paced, dynamic, product launch environment
• Demonstrated ability to collaborate across departments and with external stakeholders, including patient advocacy organizations
• Deep knowledge of healthcare regulations, particularly FDA guidelines and compliance related to patient communication and advertising
• Experience partnering with patient advocacy organizations through trust and transparency, and building long-term relationships in the oncology patient community
• Strong analytical skills, with the ability to interpret data and adjust strategy to increase patient engagement
• Ability to travel up to 25-30% of the time
• Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree (MBA, MPH, PhD) is a plus
• 10+ years of experience in healthcare marketing, with a minimum of 5 years in patient marketing, preferably in the oncology field
• Strong understanding of oncology treatment landscapes and patient journey