Director, Payer Marketing

Summary

Join Spring Health as the Head of Payer Marketing and lead strategies to drive member acquisition and engagement. This pivotal leadership role involves developing and executing marketing strategies, building and managing a high-performing team, measuring campaign performance, and crafting a compelling value proposition for payers. You will collaborate cross-functionally, execute impactful campaigns, and leverage data for growth. Success in this role includes achieving year-over-year increases in member acquisition, building a data-driven marketing culture, and fostering strong payer partnerships. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of experience in marketing, with a focus on D2C, healthcare, payer partnerships, or member acquisition
• Proven track record in driving measurable growth through B2B2C and D2C marketing strategies
• Expertise in payer and member marketing, with strong understanding of payer dynamics and healthcare economics
• Strong leadership and team management skills
• Exceptional storytelling, presentation, and communication abilities
• Results-driven, data-informed decision-maker
• Passionate about mental health and healthcare innovation

Responsibilities

• Develop and lead a bold, growth-oriented payer marketing strategy that drives member acquisition and deepens engagement through payer partnerships and direct to consumer channels, ensuring alignment with company objectives
• Build and inspire a high-performing payer marketing team and agency ecosystem, fostering innovation and delivering exceptional results in a sustainable, scalable manner
• Establish robust processes and systems to track campaign performance, measure ROI, and continuously optimize for better outcomes
• Craft and amplify a compelling value proposition for payers, highlighting measurable outcomes, ROI, and our unique position as a leader in mental healthcare
• Design and implement innovative, multi-channel campaigns (digital, events, in-person) that effectively engage payers, members, and providers within payer networks
• Develop messaging frameworks that inspire action and resonate across diverse member audiences
• Partner closely with Sales, Product, and Clinical teams to ensure marketing strategies meet payer needs and reflect market dynamics. Work across the broader Marketing organization to align audience strategies
• Collaborate with payer account managers to execute partner-specific marketing initiatives and co-branded campaigns that drive measurable results
• Use insights and analytics to uncover opportunities, refine strategies, and accelerate growth
• Represent Spring Health at conferences and events, positioning the company as the premier mental health solution for payers and showcasing our thought leadership

Preferred Qualifications

MBA or equivalent

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes